5 Untapped Marketing Strategies Only a Select Few Use in B2B When you're selling to another business, there are more decision-makers involved in the sale — and more room for questions and rejections. Here's how you can stand out from the competition with strategies only some in the industry are utilizing.

Let's first state the obvious — selling B2B is far more complex than selling B2C.

In B2C, you're mostly selling to an individual, which means there's only one decision-maker involved. But in B2B, you're selling to a business, which means there could be multiple decision-makers involved — and these decision-makers are experienced business professionals who can spot a sales pitch from a mile away.

So, how do you stand out in this crowded and challenging market?