7 Ways to Integrate PR Into Your Daily Marketing Activity Small business owners can integrate low-cost PR techniques into their daily marketing activities.

Want to help your company stand out from the crowd? There's one strategy that goes beyond the reach of ads or traditional digital marketing tactics and can create an even bigger impact: an effective public relations strategy.

An excellent public relations strategy can mean distinguishing between struggling to get noticed and receiving the attention you've worked so hard for. It pushes your brand message beyond likes, clicks and new followers, creating a memorable brand presence and telling your company's story how you want it to be perceived.

Having run my own agency for several years and done PR extensively for my own company, I've seen first-hand the value of getting your company's story out.