8 Lessons From Nerd Culture Nerdist founder Chris Hardwick shares his business lessons from the best of nerd culture.

By John Patrick Pullen

Opinions expressed by Entrepreneur contributors are their own.

Chris Hardwick didn't rely on just his nerdy instincts in founding his company; he also took inspiration from his heroes. Super-power your business with these lessons from some epic nerd properties.

Superman: Help People

In this summer's film Man of Steel, Superman's dad tells his son, "You will give the people of Earth an ideal to strive towards." Hardwick believes businesses can achieve that, too. "Altruism," he says. "That's what businesses should learn from Superman."

Lord of the Rings: Do What You Believe

With all the adventures of Frodo and the fellowship, J.R.R. Tolkien's tale has plenty of lessons for startups. "Always do what you believe is right," Hardwick advises. "No matter how much you think you can handle it, don't pick up the ring 26 Don't toy with darkness."

X-Men: Have a Unified Vision

As diverse as Wolverine and the gang were, they all had a unified vision, organized behind the infrastructure built by Professor X. "He gave them tools; he gave them a home base; he organized the community," Hardwick says. "He's the CEO of X-Men, basically."

Super Mario: Keep Trying

Hardwick's favorite lesson is that of perseverance. "No matter how many times the princess gets kidnapped, you're going to rescue her," he says.

Star Trek: Work Together

With species ranging from Vulcans to humans, the voyages of the starship Enterprise are all about diversity, Hardwick says. "Race or species was irrelevant," he points out. "It was all about working together as a team."

The Walking Dead: Assemble a Team of Experts

While zombies might be out for themselves (and brains!), Hardwick believes the popular comic book and TV show is all about community. "Essentially they assemble a party of experts in their world who are all good at something and contribute to the group," he says.

Batman: Turn Adversity Into Something Constructive

Remember when Bruce Wayne's parents were killed? Well, Batman never forgot it. And by studying the Dark Knight, Hardwick notes, entrepreneurs can learn about "turning adversity into something constructive."

Star Wars: Fight for What You Believe In

The sprawling epic of Darth Vader and son Luke Skywalker has a simple message. "It's the David and Goliath story," Hardwick says. "Fight for what you believe in, don't stop at any cost, and you'll triumph."

Based in Portland, Ore., John Patrick Pullen covers travel, business and tech for Men's Journal, Fortune and others.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

39% of Your Skills Will be Obsolete in 5 Years — Here Are 6 Skills You Will Need to Adapt and Thrive

AI agents are transforming business — adapt or be left behind.

Side Hustle

'Over $100,000 a Month': His Spicy Side Hustle Became a Full-Time Business and Hit 7-Figure Revenue — Here's How He Did It

Brock Giles, 36, started a business inspired by his childhood filled with "food, cooking and entertaining."

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

The Unspoken Truths of Startup Failures — 10 Cautionary Tales That Will Make You Rethink What Success Truly Means

Behind every failed startup lies a story of overlooked pitfalls, unforeseen challenges and hard-earned lessons. Discover the realities entrepreneurs rarely talk about — and how they can pave the way for future success.