Entrepreneur Plus - Short White
For Subscribers

Are You Diversifying Your Income? You'd Better Start. Just as a business shouldn't rely on one client, your personal income should never rely on one source.

By Steph Wagner

This story appears in the March 2016 issue of Entrepreneur. Subscribe »

Pixabay

Everyone can agree: A business should never rely on just one customer to generate the majority of its revenue. When that client moves on -- poof! -- there goes the business. But you need to apply that thinking to the bigger picture, too. Are you relying upon your business to generate all your personal income? That's a problem.

Don't think of it as a knock against your ability as a business owner or your company. All you're doing is hedging, and that's smart. For example, one of my clients is a lawyer. She does well, but her business, like any business, has ups and downs. So she also bought the building that houses a Wendy's franchise in Michigan, which provides her a 7 percent annual return on a lease that runs in five-to-seven-year increments. (I own rental properties, too. And as I wind down my business -- which, hey, isn't happening yet! -- that cash will fund a sizable chunk of my retirement income.)

So how much of your income should be diversified? The answer depends on your circumstances, tax situation and goals. Make a plan with your financial adviser. Here's mine right now: I'm 45, with a decent amount of investable assets, so only 20 percent of my income is passive. Barring some unforeseen financial emergency, all that money is strategically reinvested.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In