International E-tiquette Avoid embarrassing faux pas in online global communications.

In today's global business environment, even startup companies are likely to find themselves communicating with business contacts in other countries. And since e-mail is likely to be the primary mode of communication with your multicultural acquaintances, you should follow a few key guidelines to avoid committing an international etiquette faux pas.

When contacting an overseas colleague for the first time, follow standard e-mail guidelines, says Marjorie Brody, etiquette expert and founder of Brody Communications Ltd. in Jenkintown, Pennsylvania. Professionalism would stipulate no big attachments, no emoticons, proper spelling and punctuation, and no ALL CAPS missives. Specific to your international contacts, consider any possible differences in spelling-the American recognize vs. the English recognise, for example. "Not that they don't appreciate and understand American English--they do," says Brody. "But even so, it's being respectful of [the other culture's] way of doing things."

Also, be mindful that other cultures are often more formal: While many Americans will immediately address a person with his or her first name in e-mails, international businesspeople often prefer formal titles. To avoid confusion and misunderstandings, take into consideration that country's currency and its symbol, as well as the correct format for times and dates--the U.S. uses the month/day/year format, whereas many other countries use day/month/year (2 December 2005, for example). Finally, avoid any type of humor or sarcasm in an international e-mail, as it often won't translate as funny, says Brody.