📺 Stream EntrepreneurTV for Free 📺

Don't Make These 3 Mistakes When Sending a Cold Email Are you committing any of these cold email mistakes?

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Is no one answering your cold emails? You might be making these common mistakes to make your cold emails less effective.

Your buyer personas aren't crystal clear. The importance of targeting the right people when sending sales emails can't be overstated. Drill down to find out who wants your product or services and who is willing to pay for it early on.

You don't A/B test delivery time. The biggest mistake most people make is neglecting to recognize that timing plays a role in getting a response. Once you start A/B testing, you're more likely to find and pick a right one.

You're not using a signature. If you don't include a signature, your receiver might never know who you are. Also, sending an email without a signature gives the impression that your email is not legitimate and makes you seem unprofessional.

Are you committing any of these cold email mistakes?

Andrea Hardalo

Social Media Editor

Andrea Hardalo is the social media editor of Entrepreneur.com. She previously managed social for Scout Media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Exclusives

3 Simple Ways to Boost E-Commerce Sales

Why Your First 1,000 Customers Are Your Most Important

How to Grow Your Business By Finding New Customers

3 Stress-Busting Relaxation Exercises You Can Do Anywhere (60-Second Video)

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Productivity

Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.