Heineken's Ad Shows Pepsi the Right Way to Get Political Brands need to be smart when it comes to politics.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Heineken

With today's rocky political climate, if a brand wants to chime in on the conversation, it must do so with caution. That's what we learned again after Pepsi's "protest" ad, which featured Kendall Jenner fixing all of the world's problems by offering a can of Pepsi to a police officer in the middle of a protest.

Related: Transgender Rights? Citizens United? Should Brands Get Political?

Although the ad has since been taken down, it did get people -- and brands -- thinking. In the wake of Pepsi's failed commercial, Heineken recently released a tasteful and socially-conscious ad demonstrating the right way brands can get political. The new commercial, titled "Worlds Apart," brings together people of opposing political viewpoints -- although, without their knowledge at first.

After completing an ice breaker and asking each other questions, each person learns about their partner, although conversations are void of any political issues. After talking, engaging and learning about each other for a while, Heineken eventually reveals each person's opposing political views on issues such as feminism, climate change and transgender rights to their partners. It then gives each person two options: "You may go or stay and discuss your differences over a beer."

Related: How to Include Politics in Your Marketing Without Turning Anyone Off

Each person decides to stay and learn more about their partner.

Check out the ad here:

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

'Nobody Ever Gave Me Anything': More Boomers Say They're Not Transferring Wealth to Family Until They're Dead

A new survey from Charles Schwab found boomers are more hesitant to distribute their wealth than other generations.

Leadership

How a Mindfulness Practice Can Help You Beat Tech Overwhelm

This article explores how mindfulness can transform your tech choices, ensuring technology serves your business goals without adding unnecessary complexity.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

3 Reasons That Experiential Learning Boosts Performance

When training incorporates doing it will create more engagement and result in a greater impact on the business.

Business News

Instagram Is Offering TikTok Creators Up to $50,000 Per Month For Exclusive Content

Leaked deals show that there are strict terms to receiving the money.