For Subscribers
How La Colombe Made Its Canned Lattes a Hit With Retailers It sold 10,000 cans in one hour.
This story appears in the January 2017 issue of Entrepreneur. Subscribe »
There are many prepackaged coffees, but La Colombe CEO Todd Carmichael saw an opening: If he could froth milk inside a can, he could sell the world's first canned latte. But how?
Related: 3 Ways to Slay the Risk of Bringing a New Product to Market
The Process
The rest of this article is locked.
Join Entrepreneur+ today for access.
Subscribe Now
Already have an account? Sign In