How These Athleisure Founders Integrated Philanthropy Into Their Business These sportswear designers talk about building a brand community and working toward a positive cause.
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In this video, Entrepreneur Network partner Business Rockstars speaks with the co-founders of the athleisure brand, Legends, to discuss their ability to leverage their resources to build a philanthropic brand. Part of their winning formula includes working with high-performing athletes and using the training facility owned by NBA star, Kobe Bryant.
Additionally, the brand's melding of athleisure and high-quality cuts and fabrics help differentiate the product.
The team admits they have also experienced their moments of self-doubt -- especially when putting something new and unexpected out into the market. To combat uncertainty and build goodwill among their fans, the Legends founders focus on building a thriving brand community by turning to their resources and celebrity connections.
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