How to Add Life-Long Customers by Pursuing That 'Wow' Moment Creating dramatic and memorable moments will help your business stand out.

By Jack Canfield

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jack Canfield discusses how to create a moment that makes your audience say "wow," which will help you grow your business and improve your relationships.

To create these experiences, keep in mind the helpful acronym, BUMPER.

  • Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.
  • Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.
  • Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.
  • Positive. Offering a memorable and positive experience, and customers will come back.
  • Extra. By paying attention to your customers and then offering an extra perk or gift, you can increase impact and brand awareness.
  • Relevant. The "wow" moment makes a bigger impact when tied to a person's specific needs.

Click the video to hear more.

Related: How to Overcome Rejection and Move Forward With Your Big Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android device.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jack Canfield

Why You Should Never Give Up On Your Dreams

Why Jack Canfield's 'Chicken Soup for the Soul' Series Was Originally Rejected

Inspirational Stories to Help You Persevere Through Negativity

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Growing a Business

5 Risk-Taking Lessons From Founders Who Bet Big and Won

Discover the bold moves and strategic risks that catapulted these entrepreneurs to success. Learn how their fearless decisions can inspire your own path to growth.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.