If You Want a Better Answer, Ask a Better Question In this video, legendary interviewer Cal Fussman shows you how to change your questions to change your life.

By Kristen Aldridge

Opinions expressed by Entrepreneur contributors are their own.

The Austin Chronicle describes his interview skills as "peerless." Tim Ferriss calls him a "verbal Jedi." Countless others say he's "transformed oral history into an art form," conducting hundreds of probing interviews with the world's most compelling, influential and iconic people, including Mikhail Gorbachev, Jeff Bezos, Richard Branson, Jack Welch, Jimmy Carter and Muhammad Ali.

As a New York Times bestselling author and the literary genius behind Esquire magazine's "What I've Learned" column, Cal Fussman has learned a thing or two about the power of asking good questions.

Good questions can lead to greater understanding. They can strengthen relationships and elevate leadership. They can even get you to the most powerful person on the planet, something Fussman learned at just 7 years old after sending one in a letter to the President of the United States (and receiving a reply).

In this episode of Project Luminary with Kristen Aldridge, learn how Fussman is inspiring entrepreneurs to take a new look at their business through storytelling, connection and the fundamental idea that changing your questions can change your life.

Watch more episodes of Project Luminary on its YouTube Channel here.

Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things entrepreneurship, Aldridge created the original digital series How Brands Are Born to shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

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