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It's Not About What You Do. It's About Why You Do It Remember that when your world feels shaken.

By Jason Feifer

This story appears in the September 2020 issue of Entrepreneur. Subscribe »

Nigel Parry

You are not what you do.

You are why you do it.

This is an especially important distinction today. The what and the why are two different things — and if you confuse the two, then you are not prepared for change. You will be disoriented and rocked, unable to envision a way forward. But if you see what and why as separate, then you become more adaptable. You become less afraid. You feel more in control.

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