Get All Access for $5/mo

Learn How to Create a Marketing Plan That Works This one-hour course will show you how to convert prospects into lifetime customers.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Entrepreneur Store

Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you want to connect with audiences en masse without pulling your hair out from hitting dead ends, you need to have a firm strategy in line. In How to Create a Compact Marketing Plan, you'll learn how to develop just that.

In this course from Entrepreneur, you'll learn how to outline your business' target market, craft your message to that market, and identify how you'll turn them from prospects to customers. From there, you'll outline your lead capture system and develop a surefire lead conversion strategy before delving into customer retention strategies like delivering exceptional customer service and asking for referrals. It's a comprehensive education broken into bite-sized, digestible chunks so you can immediately apply your learning to your business. Instructor Charlene Walters is an executive who leads a Digital Entrepreneurship MBA program so you know you're in good hands.

Improve your marketing strategy today and start seeing results tomorrow. You can enroll in How to Create a Compact Marketing Plan for $19 now.

Entrepreneur Store

Entrepreneur Leadership Network® Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business Solutions

Get Down to Business with Lifetime Access to Microsoft Office 2021 for Mac for 70% Off

Unlock essential Office tools with a one-time purchase — ideal for entrepreneurs and professionals looking to streamline their workflow.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.