Learn How to Write Copy That Sells Increase your sales with the tips from the Step-by-Step Copywriting Secrets.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Courtney Corlew

The old adage "the pen is mightier than the sword" is especially true when it comes to copywriting. Using the right words with the right tone when you're selling your product can turn leads into sales and turn sales into returning customers.

Great copy is compelling enough to propel a customer into action but subtle enough that you don't particularly notice the writing itself. If you've ever read a product description or an ad and thought, "I have to buy this," you were reading successful copy. If you've ever read an ad and thought, "Wow, this writing is really bad," you've read bad copy.

However, there's a little more to it than that. Successful copywriters know how to find a customer's "pain point," empathize with the customer's struggle and write a can't-lose proposal arguing in favor of your product. If you want to dive into copywriting to increase customer engagement and sales, Step-by-Step Copywriting Secrets is the growth course for you.

You can increase your sales by 300% with this three and a half hour course — that's how effective great copywriting can be. Instructor Eric Campbell started his entrepreneurial path at the tender age of 13, and he grew his business by importing goods from China and selling them through Amazon's competitive Fulfilled By Amazon marketplace. The massive number of goods available through FBA forced Campbell to craft copy that stood out from the crowd, and he shares his secrets for writing fascinating copy in this class.

This course will teach you the key principles to writing outstanding product descriptions that identify a potential customer's needs and sway their buying decision in your favor. Campbell shows you which words influence readers the most and how to use them to your advantage. He also covers copywriting essentials like writing powerful headlines, overcoming writer's block and the secrets of persuasive copy.

Usually, it costs $99 to sign up for Step-by-Step Copywriting Secrets, but right now you can get your company in the black with masterful copywriting for only $15 (84 percent off).

Entrepreneur Store

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Living

9 Ways to Attract Good Energy Today and Every Day

Good energy can boost our feelings of well-being, dissolve feelings of anxiety and improve communication.

Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.