Marketing - Page 2
Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.
I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me.
Entrepreneurs often think they need PR. Most don't.
The Hidden Drawbacks of Digital PR — Here's What Agencies Aren't Telling You
Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results.
After Being Laid Off, He Started a Side Hustle With Facebook. It Made Almost $3 Million Last Year: 'I Bought My Mom a $50,000 SUV.'
Carlos Ugalde, founder of House of Chingasos, didn't know anything about digital marketing — but he dove in anyway.
This Chef's Unfiltered Approach to Food Found Success Online. Now, Her Grocery Store Brings Her Brand to Life: 'I Don't Want to Live on the Internet.'
Alison Roman discusses her growing list of digital projects — and her Upstate New York grocery store, First Bloom.
More Posts on Marketing
'We Were Just Constantly Getting Made Fun Of' — How Athletic Brewing Crushed an 'Enormous Stigma' to Craft an $800 Million Business
Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country.
After Working at Google and Facebook, She Started a Company to Fight Forest Fires. Now The Government Is Her Customer.
Allison Wolff cofounded Vibrant Planet because she realized how much of an impact technology could have on land management — a huge aspect of controlling forest fires.
Olipop Created a New Beverage Category. Now It's Nearing a Half Billion Dollars in Sales — and Knocking on the Door of Big Soda.
Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand Olipop makes that possible.
She Wanted to Make Hand Sanitizer Sexy, Long Before the Pandemic. Here's How She Made It Into Sephora, and Sold 20 Million Bottles.
Back in 2014, Andrea Lisbona set out to make hand sanitizer a daily-use product like skincare. Next year, revenue at Touchland is projected to be more than $100 million.
His Online Community College Offers Classes from Ivy League Professors — And It's Free For 86% of Students
Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.
I Faced My First True Professional Meltdown — And It Led to an Eye-Opening Revelation
We all know the importance of picking yourself back up after a failure. But I had always believed how fast you make that recovery was what mattered.
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: 'There's No Better System Than Nature'
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
She Offered a New Solution to a Problem as Old as Humankind. Now She's Made Over $7 Million In Revenue.
Monica Williams and her cofounder Dana Roberts created RedDrop because they believed tween girls deserved a better experience of getting their periods.
Her Startup Was 'Not the Sexiest Silicon Valley Situation.' Then She Identified a Universal Problem, and Revenue Grew 10x In a Year.
Allison Lee didn't plan to start a sustainability-driven business. But she started (Re)vive when she heard retail customers talking about their biggest problem: returns. "They were like, 'I need to fix this, like, yesterday.'"
Her Husband Was Diagnosed With ALS, And She Knew Cutting-Edge Treatments Would Extend His Life. Now, Her Company Helps Others Get Care.
Sandra Abrevaya and her husband Brian Wallach started Synpaticure to help patients with neurodegenerative diseases access expert doctors, trials, and cutting-edge treatments, along with support for caregivers.
She Saw the AI Revolution Coming — and Created a Company to Help People Use It Easily. Now It's Worth Half a Billion Dollars.
Lin Qiao's company Fireworks AI lets customers build generative AI products with simple prompts.