Nobody Likes a Success Story There's a right way to tell your story, and it isn't about sharing all your great accomplishments.

When you tell your story, you may be leaving out the best part.

I see this happen all the time. Entrepreneurs share their story online or onstage, or tell it to customers, investors, or people like me — and they wonder why it isn't resonating. The result isn't just a bruised ego; it is a financial liability! People connect with a story a lot more than they do with a brand or a product. If you can't tell your story right, you'll have a harder time gaining business, attention, fans, and exposure.

How do you do it right, and what's the part everyone misses? It's time to discuss the greatest story ever told: It's called the hero's journey.