These Friends Met on a Cruise and Bonded Over Their Love of Dogs, Which They Turned Into a $378 Million-a-Year Business Plus, what happens when your entire office is filled with furry friends?
By Liz Brody Edited by Frances Dodds
This story appears in the July 2021 issue of Entrepreneur. Subscribe »
It's been a crazy time at Bark — but then again, the company was born out of a crazy time. Years ago, Henrik Werdelin checked into a conference on a cruise ship to find his room had a heart-shaped bed that was separated in two for a random roommate (he'd taken the cheaper option). As a joke, he pushed the "heart" together. Returning that night, he found Matt Meeker in it, already asleep. The two, both straight, shook hands over the duvet, discovered a mutual love of dogs, and in 2012 started the subscription BarkBox with Carly Strife, which they turned into a $378 million–a-year, 440-plus employee, full dog lifestyle brand that went public via SPAC this year.
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Bark's New York office is as quirky as its origin story. It has a toilet with a sink in its top and hidden cartoon doodles for employees to stumble on — "to rewire their brain so they'll think a bit differently," says Werdelin — and, of course, everyone can bring their dog. There are rules (on leash till 4 p.m.) and special nooks for cozying up together, pooch bars, and paw washers; pet insurance is a benefit. The humans get ideas for products watching the pups play, and the pups? "It's just so de-stressing," says Werdelin. "When you're sitting in a meeting and it's a tense moment, I guarantee you there's a dog that will fart or do something that nobody can help laughing at." Here's what it's like working there.
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