Tips for Getting Your Product in Big Box Stores To you get big-box retailers to stock your product, know your competition, hone your pitch and be prepared.
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Q: How do you get big-box retailers to stock your product?
A: Many small-business owners get the heebie-jeebies just thinking about trying to sell their products to Wal-Mart, Home Depot, Whole Foods Market or other behemoths of the retail world.
Relax, says Karen Waksman: These guys pick up products from small companies all the time. A former manufacturer's representative, Waksman these days proffers her advice on selling to large retailers through a series of books and DVDs (available at RetailMBA.com) and presentations to gatherings such as the annual International Home + Housewares Show and Consumer Electronics Show. "The good news," she says to would-be vendors, "is that buyers are looking for you as much as you want to work with them."
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