Want to Change Your Business Model? Answer These 3 Questions. Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.
This story appears in the September 2017 issue of Entrepreneur. Subscribe »
To grow sustainably, is it better to take on projects that are frequent and reliable, or sparse but lucrative?
Q: I own a film and production company, and I shot 100 videos last year -- 70 weddings and 30 corporate, totaling $330,000 in revenue. The corporate videos are more profitable, but weddings are always happening. I don't want to turn off a constant source of revenue, but should I spend more time pursuing corporate events to grow my business? -- Trevor R.
Related: 8 Ways To Pivot Your Business To Kickstart Growth
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