6 Marketing Problems Brands Face and How to Solve Them for Success Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

I speak with prospects almost daily who ask the same thing: Which tactics should we add to the marketing mix to achieve our sales and business goals?

In 2024, 15% of marketers reported facing challenges in generating leads and keeping up with industry trends. It can be confusing and overwhelming to establish brand priorities when your precious marketing budget is on the line and key stakeholders want results — now.

As the owner of a national strategic communications firm, I try to offer objective advice on what to do next based on a brand's current lifecycle. Here's what I typically tell them.