Who Will Win the Top-Selling Jersey in the NFL? Sports merchandise powerhouse Fanatics is keeping score.

By Dan Bova Feb 2, 2017

With more than 300 online and offline stores selling officially-licensed NFL, MLB, NBA, NHL, NASCAR, MLS, PGA and NCAA gear to fans, Fanatics has built a billion-dollar global business based on people really, really, really loving their teams.

We all have a pretty good idea of the economic impact of what you see and eat on Super Bowl Sunday, but here is a look at the economic impact of what folks are wearing on their heads and backs.

Top-selling players in the NFL Playoffs: Tom Brady, Julio Jones, Matt Ryan, Ezekiel Elliott, Dak Prescott
Top-selling markets for NE during the playoffs: Boston, NYC, LA, Providence, Atlanta
Top-selling markets for Atlanta during the playoffs: Atlanta, NYC, LA, Houston, Chicago

Fanatics sees around 50% mobile revenue on a regular basis, with numbers spiking higher than 70% immediately following big moments such as Championships.
Falcons sales since the start of the season are up more than 50% this year vs. last season.
Atlanta has been the top-selling team in the Playoffs this season but was not in the Top 10 for sales in December.
The Patriots are up more than 50% since their AFC Championship clinch vs. the same period in 2015 when they made their last Super Bowl appearance.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia Zone, Road & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf.

Read his humor column This Should Be Fun if you want to feel better about yourself.

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