I've Worked in PR for 17 Years. Here's Why You Shouldn't Hire Me. Entrepreneurs often think they need PR. Most don't.

I recently met with a potential client. They've been in business for a few years, and they're eager to start growing fast. That's why they want press. "Get me a big feature in a major publication," they told me.

Then I told them three truths they didn't want to hear:

Hard truth #1: You probably won't get that feature.