How Hustling Helped This Entrepreneur Deliver a Product to Nike When it comes to entrepreneurship, you need to plan for the unexpected.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

ZTC

When it comes to entrepreneurship, you need to plan for the unexpected.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he took a major risk when he decided to team up with Nike for a major project, while simultaneously rolling out two new bikes.

Related: Want to Reach Your Goals? Adopt and Embrace the Hustle Mentality.

Hear what he says about how he was able to achieve it and what he learned from the experience in our above video.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Devices

How to Get a MacBook Air for Only $230

Grab this refurbished model before they're sold out.

Side Hustle

She Spent Her Honeymoon Working on a Side Hustle. It Raised $35 Million and Counts Celebrities Among Its Investors.

Blake Geffen, founder of luxury accessory rental company Vivrelle, "skipped the bellinis" in the Maldives — and got to work on her company instead.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.

Science & Technology

Why Professionals are Trading TikTok for This Self Growth App

Because your downtime deserves an upgrade.