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This CEO Might Have an Unconventional Morning Routine — But It's Her Secret for Leading the Multimillion-Dollar Company Behind Your Social Media Irina Novoselsky, CEO of social media performance engine Hootsuite, doesn't need a morning cup of coffee to get energized.
By Amanda Breen Edited by Jessica Thomas
Key Takeaways
- Many might consider Novoselsky's no. 1 morning habit a distraction or barrier to success.
- But the CEO says the activity is what "truly fuels her" — and gives her company a competitive edge.
Irina Novoselsky, CEO of multimillion-dollar social media performance engine Hootsuite, doesn't start her day with 5 a.m. runs or cold plunges. She doesn't even need a cup of coffee.
Instead, Novoselsky has a daily habit some people might consider a distraction at best or a barrier to success at worst.
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