The Future Isn't What It Used to Be Yes, the future can be scary. But it's also full of opportunity.
By Amy Cosper
This story appears in the January 2015 issue of Entrepreneur. Subscribe »
Men at some time are masters of their fates: The fault, dear Brutus, is not in our stars But in ourselves, that we are underlings. —William Shakespeare
If December is a month for congratulations, toasts and presents, January is a little more real, reflective and guided by resolution. January represents the future. It's where the next steps become concrete. Like it or not, we are charged with being a part of what the future is or is not going to be. It's the time for what I like to call entrepreneurial optimism (EO).
What happens in the future is a large part of what you are creating right now, in this moment. What we all are creating, really. Through our decisions and actions, our economics, politics, rebellion and innovation, we are part of something very exciting—this thing, this future. It is perhaps our greatest adventure and our greatest creation because it is unwritten, but we are writing it.
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