There Are No Shortcuts to Greatness The legendary running back and managing partner of the Edward George Wealth Management Group talks about his career in financial services.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Eddie George is a Heisman Trophy winner, former NFL running back and a managing partner and financial adviser for his eponymous financial services business. In this episode of #ThePlaybook, George talks with host David Meltzer about the lessons he learned from football, his father's influence and how he became involved with World Financial Group (WFG).

George explains how he learned that there are no shortcuts to success in football or in life. He says it took him getting through hard times and taking punches to learn the lessons he needed to be successful.

George and Meltzer discuss the influences their fathers had on their careers, George explaining that his father suffered from substance addiction, serving as a cautionary tale. George sought greatness as a football player to make his father proud.

George talks about how his passion for helping others got him involved in financial services, first as a financial advisor and managing partner of his wealth management business and then as an ambassador and spokesperson for WFG. He says it's important to understand insurance products as a seller and as a consumer.

Related: How This Company Is Disrupting the Trucking Industry

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.