Get All Access for $5/mo

This Insane Ice Cream Changes Color When You Lick It In an ice-cream innovation that seems straight out of Willy Wonka, a Spanish physicist-turned-chef is serving up scoops that change color as you eat them.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

It sounds like something straight out of Willy Wonka's chocolate factory: ice cream that changes color as you lick it.

In fact, this crazy treat is the work of a Spanish physicist-turned-chef named Manuel Linares, reports The Mirror. When Linares took a course in ice-cream making that encouraged students to make a new flavor, he decided he'd go a step further and try to create an ice cream that changed color.

Since debuting "Xamaleon" – a reference to the camouflaging chameleon – business has been booming at his ice cream shop in Spain. Xamaleon changes color from periwinkle blue to bright magenta, and reportedly tastes like tutti-frutti, containing strawberries, cocoa, almonds, banana, pistachio, vanilla and caramel.

Related: Mrs. Fields and TCBY Are Rising From the Ashes, Hand in Hand

Linares has kept the key behind the color-changing treat secret, though apparently the temperature of ice cream as it melts and is licked is important. Plus, Linares's "love elixir" that he spritzes on the ice cream after it is scooped apparently plays a role. What's in the elixir? Who knows – all Linares will say is it is all natural.

So far, ice cream lovers have to venture to Spain to get a taste of this magical sweet. However, if you make it to Linares's shop, you may find more than just Xamaleon on the menu – Linares is currently working on an ice cream that changes color when exposed to fluorescent or ultraviolet lights.

Related: Jamba Juice Is Going On a Serious Franchisee Recruitment Spree

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.