Watch This NFL Player Turned Entrepreneur Explain How He Keeps Challenges in Perspective Lights Out Brand founder and CEO Shawne Merriman shares his internal monologue during tough times.

By Conrad Martin

Shawne Merriman, CEO and founder of apparel and sporting goods brand Lights Out Brand, has had to balance adaptability and focus on the field and in business.

We caught up with the former NFL linebacker at the Entrepreneur Live conference in Los Angeles earlier this month. In the above video he shares with us what he thinks it means to be an entrepreneur in three words, how he thinks about challenges and makes difficult tasks more manageable, his best tip for staying focused and what he does every morning.

Related: 'Bar Rescue' Star Jon Taffer Shares the One Thing That Helped Him Find Success

Conrad Martin

Entrepreneur Staff

Network Editor at Entrepreneur.com

Conrad Martin is the Network Editor at Entrepreneur.com. His areas of focus include native and editorial video, live events, and content distribution.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.