Why Ontological Leadership Is Key to Succeeding in Business Learn what ontological leadership is, how it looks and feels and the benefits of employing it in business and in life.

Leadership is more than a title. Genuine attention and interest in others are key differentiators between those who build legacies and those who create empires with a finite shelf-life.

In 2019, Gallup research found 35% of workers in the United States were enthusiastic, highly involved and committed to their work and their workplace. While reportedly an all-time high, that still means 65% are either actively disengaged or not engaged. Bought at wholesale and farmed out at retail, employees are being pushed to do more with less. They are forced to consider alternate opportunities better aligned with their own principles and values.

Consumers and employees are far more intelligent than business owners often give them credit for. They can sniff non-genuine service and spot when they are being pushed to buy. Research consistently shows consumers are more apt to spread the word of bad service experiences than good ones.