#72 Is it a Culture Problem or a Hiring Problem?

This week’s guest Pat’s business centers on one of the most hyped and controversial investment forms ever – crypto currency.  His company The Giving Block...

This week’s guest Pat’s business centers on one of the most hyped and controversial investment forms ever – crypto currency.  His company The Giving Block is at the forefront of crypto-philanthropy, bringing a new generation of investors together with non-profits.Despite market turbulences this is one hot sector and his team has ballooned from 5 to 100 strong.  But the speed of success comes with its own hurdles - how do you sculpt company culture and your hiring strategy when you’re growing at this pace? This is undoubtedly one of Marc’s favorite topics to explore… so listen in for valuable tips on how to approach the growing pains that come with scaling fast. Want a deeper dive into these topics?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#71: Is Pre-Revenue Funding a Pipe Dream?

Many great entrepreneurial ideas were spawned in response to the pandemic.  For this week’s guest Kyle it all began with him wondering how he could...

Many great entrepreneurial ideas were spawned in response to the pandemic.  For this week’s guest Kyle it all began with him wondering how he could recreate the in-person feeling of reading bedtime stories to his child in Canada when he was stuck in Texas while the borders were shut.  He also worried about how he could stop kids like his from falling behind.  His solution is the Edsoma app. So far everyone loves it – Shaquile O’Neill even just joined his advisory board!  But he is struggling to translate enthusiastic investor meetings into cash commitments.  Is it just because he’s pre-revenue or does he need to dig into other areas?Listen in for an episode packed with actionable tips for jumping those funding meeting hurdles… Want a deeper dive into these topics?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#70: How to Get Your Business Buzzing

Many people dream about their passion project becoming a full time gig but Allison is one of those rare people who made it a reality. ...

Many people dream about their passion project becoming a full time gig but Allison is one of those rare people who made it a reality.  Her love for honey bees became the Siller Pollinator Company and the initial momentum was gratifying.  But growth has stalled and this has her at a juncture… Can Marc help her find her scalability sweet-spot?Listen in for actionable tips on finding your focus and getting your business buzzing. Want a deeper dive into these topics?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#69: Should You Buy or Lease Your Location?

Have you ever wondered what people do with the advice that Marc gives them on the show?Well, David Silberman, co-founder of PingPod, is here to...

Have you ever wondered what people do with the advice that Marc gives them on the show?Well, David Silberman, co-founder of PingPod, is here to tell you just that.The first time he and Marc talked, David was trying to strategize the growth of his ping pong venue business and one of the hot topics was whether to buy or lease locations. Now that the company has been in business for a while, find out how things have evolved.. and what has real time data told him about the key rent vs lease debate? Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#68: The Premium Product Conundrum

How earth friendly are the so-called “earth friendly” products?  In the opinion of this week’s guest Justine Potashnik - not very.But she believes she has...

How earth friendly are the so-called “earth friendly” products?  In the opinion of this week’s guest Justine Potashnik - not very.But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium? Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.  Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#67: Let Go to Grow

Belissimo Hats has achieved something rare in today’s market – the company has an enthusiastic celebrity following without ever having to pay a dime in...

Belissimo Hats has achieved something rare in today’s market – the company has an enthusiastic celebrity following without ever having to pay a dime in influencer marketing money.   They can count mega stars like Jamie Foxx and Snoop Dogg among the fans who just love to post about wearing their product. But the problem is co-founders, brothers Levi and Yossi Chayo, are still trying to do it all themselves.   Are their worries about delegating getting in the way of the growth they could achieve?  Listen in for actionable tips you can apply to your own company for scaling smartly. Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#66: How to Become a Pitch Pro

Faith has a patent pending product and she thinks it’s time to take it out to investors.  Trouble is, as an Entrepreneurship & Marketing Junior...

Faith has a patent pending product and she thinks it’s time to take it out to investors.  Trouble is, as an Entrepreneurship & Marketing Junior her live pitching experience for The Shaving Step was limited to student pitch contests.   So what does that mean now that she wants to get real world investment?  Listen in for a masterclass from Marc on how to get yourself ready to take your product out to the market, with actionable advice not just for young entrepreneurs but for anyone getting ready to pitch. This episode is part of TWNW’s Student Specials and was taped at High Point University, North Carolina. Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com

#65: The Wedding Industry is Worth Billions – What Could a Break-Up Industry be Worth?

Natasha’s dream wedding went up in flames just before the big day.  As she picked up the pieces of the breakdown of her nine year...

Natasha’s dream wedding went up in flames just before the big day.  As she picked up the pieces of the breakdown of her nine year relationship, she had a realization: she was in way more need of all those items from her gift registry now than she had ever been when she and her fiancé were still together.   As she moved back into her parents’ basement she had a lightbulb moment - there was a whole potential industry that could be created to help people like her get back on their feet after a break up.  And so she founded MyBreakUpRegistry.com.Through hard work and social media savvy, Natasha’s got the site to a solid user base.  But to go big she needs to figure out how to infiltrate a market that doesn’t really exist yet.  Listen as Marc suggests strategies to implement when creating a new industry is your business model.  Can he help MyBreakUpRegistry find its happily ever after?   Listen in and find out... Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marc_randolph  Marcrandolph.com Clip credit: Natasha Pearl Hansen: I was Supposed to get Married Today

#64: Did it Work? Catch Up Special: Bolder Adventure Park

Have you ever wondered what people do with the advice Marc gives them?  This week’s guest Paul Fontanelli was in the planning stages of his...

Have you ever wondered what people do with the advice Marc gives them?  This week’s guest Paul Fontanelli was in the planning stages of his Bolder Adventure Park when he appeared as one of the first guests on the show.  His business is an ambitious indoor venue out of Grand Prairie, Texas, which seeks to bring together everything from rock climbing to ice-skating under one massive roof.  He had questions not just about launching the business, but also about the tricky work-life balance that comes with being an entrepreneur and still trying to spend precious hours with your kids. Did Paul take Marc’s advice? Did he ignore it?   What does he need help with now? Listen in to find out… Want a deeper dive into the topics discussed in today’s show?  The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com This is our last episode of the season.  Have a great end to your summer and we’ll be back after Labor Day!

#63: Stop Thinking and Start Doing!

Sometimes entrepreneurs get so caught up in making their idea perfect, they forget to collide it with reality. Is that what’s happening to this week’s guest...

Sometimes entrepreneurs get so caught up in making their idea perfect, they forget to collide it with reality. Is that what’s happening to this week’s guest Reilly? His site Fleur.ai seeks to disrupt and democratize the art world. But it’s been tough. It’s an idea he and his co-founders passionately believe the world needs but it’s also a pitch that Marc’s heard a few times before.So what makes Fleur different? Have they got enough data to prove their premise? Listen in for an actionable episode that hones in on start-up 101… Want a deeper dive into the topics discussed in today’s show? The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter. Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#62: Resurrecting the Great American Movie Drive-In with an Urban Twist - Feat. Special Guest Mitch Lowe

Ben is stuck.  He’s the founder of outdoor pop-up concept WEDriveIns, which repurposes disused urban parking lots as drive-in movie theaters. City officials have been...

Ben is stuck.  He’s the founder of outdoor pop-up concept WEDriveIns, which repurposes disused urban parking lots as drive-in movie theaters. City officials have been gratifyingly swift to support the project which provides Covid safe entertainment and brings customers to shopping areas.  It all looks so promising… So why can’t Ben scale?Well, he needs the permission of the movie studios to use the technology to get him there.  And, they ain’t budging.This mindset reminds Marc of the early Netflix days and so he calls on the expertise of his “jungle guide” Mitch Lowe who not only helped overcome similar issues as co-founding executive of Netflix but went on to disrupt the industry as CEO of MoviePass and President of Redbox.    Can Marc and Mitch help Ben break through the analogue approach?Listen in to find out… Like the topics on today’s show? Why not take a deeper dive! Mitch’s book Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass is out September 6th. Pre-orders: https://www.hachettebooks.com/titles/mitch-lowe/watch-and-learn/9780306827266/ The paperback edition of Marc’s international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to Marcrandolph.com.  While you’re there, sign up for Marc’s newsletter.Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#61: The Six Month Work Year

Matt has an intriguing question - can a founder work just six months of the year and still have a successful business? Frightmare - his...

Matt has an intriguing question - can a founder work just six months of the year and still have a successful business? Frightmare - his UK based scare attraction - turns a great profit every year.   But while the event itself is seasonal, he’s realized that to be a success the business needs backroom staff year round.  But he’d rather spend the off season in his camper, driving between the ski resorts of Europe.  Can a work-life balance really extend to taking 6 full months of Van Life at a time?   Or is it just a company culture disaster waiting to happen?Listen in as Marc helps explore whether it's possible to have it all... Like the topics on today’s show? Why not take a deeper dive! The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#60: How to Turn Your Kitchen Side-Hustle Into a Brand

Krystina decided to take the leap and try to make her home- bakery business her full time gig just before the pandemic hit.  While most people...

Krystina decided to take the leap and try to make her home- bakery business her full time gig just before the pandemic hit.  While most people would have hit pause, she instead reimagined her offering and The Messy Cookie home kit was born.  Big names like Wayfair and Ebay jumped on board for her delicious virtual team-building escape.  But while she’s been able to get in the virtual door once, she’s struggled to get repeat business from the big companies for her cookie decorating parties.  What’s holding her back? Listen in for a masterclass in how to convert your business from a product into a brand.  Like the topics on today’s show? Why not take a deeper dive! The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#59: Entrepreneurship Isn’t Brain Surgery… Or is it?

Some industries don’t want to be disrupted, but that doesn’t mean you should step back from the fight!  This week’s guest Alex Koefman knows he...

Some industries don’t want to be disrupted, but that doesn’t mean you should step back from the fight!  This week’s guest Alex Koefman knows he has a solution that surgeons like him all over the world need – but he needs to form partnerships with medical device companies in order for his SurgeryTV app to be successful.   The trouble is, they just aren’t biting.The current system of creating an archive of videos involves a wearying series of steps including thumb drives, home downloads and expertise with editing software… but he has a way to do it with just a few clicks on your phone.It’s such a clear solve to a problem - why is this neurosurgeon getting ignored?Listen in for a masterclass in how to approach - and convince – reluctant potential partner companies to engage.  Like the topics on today’s show? Why not take a deeper dive! The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#58: Success is in Sight - Now What?

When bars and pubs across the world closed during the pandemic, so did their game nights… For this week’s guest Mark Walsh it was a...

When bars and pubs across the world closed during the pandemic, so did their game nights… For this week’s guest Mark Walsh it was a heart-stopping moment as British pub quizzes were his business. He immediately set to work reimagining this unique style of trivia entertainment for remote times by creating his Kwizzbit app.    The growth has been so fast that his lean team has been working to redevelop the platform to be able to host up to 100,000 players at a time. But Mark’s been struggling to meet the demands on his time.  Can he scale himself? And how should he approach scaling his team? Listen in for tips on growing your business as it begins to move past its fledgling stage and the metrics for making the tough decisions that come with success. Why not take a deeper dive? The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#57: How to Overcome Resistance to Change

There are few industries more resistant to disruption than education… But despite the odds, this week’s guest Benny Boas seems to be making some headway.   He’s...

There are few industries more resistant to disruption than education… But despite the odds, this week’s guest Benny Boas seems to be making some headway.   He’s the founder of Upright Education, a bootcamp-style program aimed at helping adult learners rapidly re-skill in tech. The course is intended to be white-labeled at colleges. But while the program runs at a fast pace, the company’s growth isn’t… The market changes so fast, shouldn’t it be self-evident to higher education institutions that the workforce needs to be able to re-skill just as fast?What could he be doing better to try to get colleges and learners on board? Dive into this episode to hear actionable tips for sales and marketing strategies that will help you tackle even the most resistant of industries.   Why not take a deeper dive? The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest on the show? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#56: When your Biggest Competitor is Inertia

City red tape seems so baked into American life, that it stopped being a problem people even bothered trying to solve. But when Covid hit,...

City red tape seems so baked into American life, that it stopped being a problem people even bothered trying to solve. But when Covid hit, it forced the opportunity for change. Businesses – especially restaurants - faced fast changing regulations and had to be able to get the new permits they needed to operate at speed, or face going under. No business, means no city tax and the city itself facing a funding shortfall.This presented the opening for this week’s guest Catherine Geanuracos to move forward her Los Angeles based company CityGrows, which streamlines the permitting process.This no-code, low-cost, subscription-based site requires little to no training, doing away with reams of paper and clunky, time consuming waits at the counter.So surely cities everywhere should be racing to sign up? Well… that next part is tricky… Listen in as Marc helps Catherine figure out how her red-tape cutting business can cut through the red tape itself. Why not take a deeper dive? The paperback edition of international best-seller That Will Never is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#55: How to let go When You’re the Founding CEO

Where to put the mountains of trash humans create is a problem that only seems to keep growing. Recycling is one part of solving the...

Where to put the mountains of trash humans create is a problem that only seems to keep growing. Recycling is one part of solving the problem… the other is having consumer products last longer so we don’t create as much garbage to begin with.  That’s the thinking of this week’s guest Chris Burrage, founder of San Francisco based Proclamation Goods.  With some savvy social media, the company’s core product – an ultra durable three-piece pan set – is becoming a sensation with the slow food set.  Its no-nonsense anti-coating, American-made vibe has led to design awards, a deal with Williams Sonoma and features in Food & Wine Magazine. But as the company moves out of boot-strap mode, Chris is still trying to figure out some management 101 - early team development and when and how to hire.  And delegation shouldn’t feel like a full time job in itself... right?Listen in for some savvy advice on actioning a hiring strategy that will help any CEO grow.   Why not take a deeper dive? The paperback edition of international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  Marcrandolph.com

#54: The Boutique Approach to Taking on the Big Box Stores

Stephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic.  She knows for a...

Stephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic.  She knows for a fact she’s taking sales away from the big hitters like Nordstroms, Revolve and Amazon - her customers just prefer the personal touch she brings to the sales experience. But now that she’s setting her sights on expanding into other cities she’s got a hurdle to overcome – if the reason her clients love Estilo is because the experience feels so unique, is that something that’s even scalable?   Listen in on this lively discussion as Marc workshops fascinating strategies for how to scale uniqueness. Want to take a deeper dive? The paperback edition of international best-seller That Will Never is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  

#53: My Meeting with Jeff Bezos. Is Netflix for sale?

In the summer of 1998, Reed and I flew up to Seattle to meet with Jeff Bezos to discuss nothing other than potentially selling Netflix...

In the summer of 1998, Reed and I flew up to Seattle to meet with Jeff Bezos to discuss nothing other than potentially selling Netflix to Amazon. It was a decision that would have serious implications. Listen to me tell the whole story in this free chapter from the audiobook of the international bestseller: That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea, now available in Paperback!The paperback edition is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182

#52: Start-Up Stress Special: Mental Health for Founders

When you look at social media it seems like founders all live like rockstars. But this belies the reality.  The truth is, being a founder...

When you look at social media it seems like founders all live like rockstars. But this belies the reality.  The truth is, being a founder can be one of the toughest, loneliest tasks you’ll ever face.  It’s not just the long hours and financial pressures…  studies show three quarters of entrepreneurs are affected by mental health issues.So why isn’t Start-Up Stress more talked about?  And when you’re facing it, what should you do about it?   Can you ever admit you’re having mental health issues to your investors or to your team?These important topics are what Marc explores with this week’s guest, Diego Chavez, founder of app Local Contact, along with the guest expertise of therapist and best-selling author Susan Zinn.Listen in for instantly actionable tips to improve your workday stress and how to approach big questions if you’re hitting the wall – how to know if you should push through or if it’s time to take a break or even quit? For more information on Mental Health Awareness, go to NAMI.org. Want to take a deeper dive into the topics Marc discusses in his shows? Pre-order the paperback edition of international best-seller That Will Never Work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 It’s out June 7th. Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  

#51: Finding Your Subscription Sweet Spot

Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial...

Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.  His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans.  So why isn’t his growth as caffeinated as his product?Listen in as Marc takes Karl on a back to brass tacks masterclass in how to understand customer behavior… and then goes on to tackle another entrepreneurial biggy… How does Karl know when it’s time to let go of being the CEO?This episode is so jam packed with advice you won’t want to miss it! Want to take a deeper dive? Pre-order the paperback edition of international best-seller That Will Never work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 It’s out June 7th. Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph  

#50: Does it Take Money to Make Money?

Is the old adage still true, that it takes money to make money?  That’s what this week’s guests Lauren Arshad and Jen Cefaly are trying...

Is the old adage still true, that it takes money to make money?  That’s what this week’s guests Lauren Arshad and Jen Cefaly are trying to figure out.They are the co-founders of Los Angeles based Design Hive, an edutainment company that creates hands-on STEAM workshops for both kids and adults. The duo are brim full of ideas and are poised to grow but both they - and their capital - are spread thin… Is it the right time to raise?Listen in as Marc dissects predicaments faced by every early stage entrepreneur… and gives tips on how to find your business sweet spot.Want to take a deeper dive into the topics on this show? Pre-order the paperback edition of international best-seller That Will Never work here for delivery June 7th. www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#49: Using Sampling to Unleash Your Niche!

How best to unleash your niche?   That’s what has Paul stumped.He’s the founder of a company called Cicero Learning, a business that helps families...

How best to unleash your niche?   That’s what has Paul stumped.He’s the founder of a company called Cicero Learning, a business that helps families with the problem of global education access on a bespoke basis.It’s an educational method referred to as “World Schooling” which has become a hot topic thanks to the pandemic when laptop wielding parents realized that certain job types can now be done from literally anywhere in the world.But how can you best get customers educated on niche products and why the price tag is worth it? Listen in as Marc helps Paul think through the most  effective sampling strategies and how to build your funnel. Want to take a deeper dive into the topics on this show? Pre-order the paperback edition of international best-seller That Will Never work here for delivery June 7th. www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182  Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply.  While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#48: Can Free Consumable Products Make Big Profits?

Is it possible to make big profits from a free consumable product? This week’s guest Josh Cliffords certainly thinks so. By selling ads on the side of...

Is it possible to make big profits from a free consumable product? This week’s guest Josh Cliffords certainly thinks so. By selling ads on the side of bottles he’s been able to establish his brand FreeWater at lighting speed in his hometown of Austin, Texas. His flair for posting viral TikTok videos has sent his message around the world.Josh has ambitious goals - creating the world’s first free supermarket in which all the products are ad-backed and free-to-consumer, and with charitable giving baked into every unit his team hands out.But how does he convince advertisers, businesses, consumers… and Marc that this is the right way? Listen in to find out… Want to take a deeper dive into the topics on this show?Pre-order the paperback edition of international best-seller That Will Never work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#47: Could This Rival Kumon?

It’s no secret that the pandemic hammered small businesses - especially those with brick and mortar locations.  But this week’s guest, Angela, wasn’t going to...

It’s no secret that the pandemic hammered small businesses - especially those with brick and mortar locations.  But this week’s guest, Angela, wasn’t going to let her thriving math enrichment business close, even when her store had to. As a prime example of the power of the pivot, she’s actually managed to more than double her customer base and take her Philadelphia local business Trapezium Math, national by moving it online... But all this potential for growth has her at a crossroads - should she keep going slow and steady or is the time ripe to raise funds and expand even faster?   And can she compete with the big franchise players like Mathnasium and Kumon?That’s what Marc’s here to help her figure out today… Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#46: Can you Create a Repeatable, Scalable Business When Your Business is You?

She’s worked with celebrities like Kendall and Kylie Jenner, brands like Adidas and magazines including Rolling Stone and Teen Vogue… She's even been a judge...

She’s worked with celebrities like Kendall and Kylie Jenner, brands like Adidas and magazines including Rolling Stone and Teen Vogue… She's even been a judge on Miss USA.   But fashion photographer Sophie Elgort has hit a career juncture faced by many would-be entrepreneurs: how do you scale when your business is you?She thinks she’s created a solution in her new company ClickHouse, which does  back-to-back portrait photography pop up sessions to create “headshots” - photos that people use of themselves for business purposes.  Her vision is to emulate the success of blow-dry salon Dry Bar and create a repeatable, scalable business that she can replicate all across the US.  She’s had success with her New York local pop up studios, but to make real money she needs to get some big businesses on board to give her the volume of people needed to keep with her vision of keeping the costs affordable but still being able to generate enough revenue for her company to be a success. Listen in for some great tips on how to find your scalability sweet spot, as Marc discusses her options in approaching the next phase in her business evolution and even gets some tips on his own headshot in the process.New episodes every Tuesday. Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#45: Betting your Idea will Disrupt the Market? Here’s what You Need to Know.

Army vet Cooper is the founder of SoBet, a new peer-to-peer sports betting and social media platform that targets the elusive Gen-Z consumer.   But...

Army vet Cooper is the founder of SoBet, a new peer-to-peer sports betting and social media platform that targets the elusive Gen-Z consumer.   But it’s a pitch that Marc has heard a thousand times before… and most of those pitches failed to make it.  Can this West Point grad prove both to Marc - and to the market - that his mix of reducing the juice and onboarding influencers is enough to get his platform off the ground?Listen in for Marc’s tips for trying to find success in a crowded market.  Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#44: Could this be the World’s Youngest Start-Up?

How do you support entrepreneurial spirit in your child?  That’s what Marc explores in this week’s episode with the help of the first ever quartet...

How do you support entrepreneurial spirit in your child?  That’s what Marc explores in this week’s episode with the help of the first ever quartet of co-founders to appear on the show.  Elementary schoolers Julianne, Zachary, Maxfield and Mark have created beverage brand Astronade and caught Marc’s attention with their plucky marketing plan that even wound in their local mayor.   Could the kid factor be the secret sauce?  Listen as Marc gives a masterclass in how the youngest of entrepreneurs can get on the launch pad to success. Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#43: Did Marc just get Career Envy?

James is an adventurer in both life and business.  But when your career is breaking world records how do you turn that into a sustainable...

James is an adventurer in both life and business.  But when your career is breaking world records how do you turn that into a sustainable business?He thinks he found his answer when he created his wilderness team building program My Adventure Group… and he’s getting rave reviews.  The trouble is, he’s just not getting enough customers.    Can Marc help James modify his offering and approach to navigate a better path? Listen in to find out.  Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#42: Data Driven by Design

How do you get your creative team on board with using data to help drive their decisions?  That’s the question facing Katie, co-owner of Studio...

How do you get your creative team on board with using data to help drive their decisions?  That’s the question facing Katie, co-owner of Studio 882, an interior design and furniture showroom out of Glen Mills, PA. Katie believes she has found the secret sauce that will grow the business to the next level and enable her to expand around the US.  She’s reapplying airport software, including air traffic control monitoring and facial recognition, to enhance the customer experience and mine valuable information about why one sofa sits and one sofa fits.  It's a potential treasure trove of information… if her team would put it to use.In this episode Marc shares the secrets to layering creativity, intuition and data to help your business take flight. Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph

#41: Super Coffee: How to Scale Culture in a Family Business

Jordan DeCicco created Super Coffee in his dorm room when he was only 19 years old. He dropped out of college to go full-time on his...

Jordan DeCicco created Super Coffee in his dorm room when he was only 19 years old. He dropped out of college to go full-time on his side-hustle and now, together with his two brothers runs the bottled beverage brand out of Austin, Texas.With an impressive $125m in annual revenue, the DeCiccos have attracted big name investors including J. Lo and Alex Rodriguez. Their next step is tackling how to scale - not just domestically but also internationally.But how do you maintain the company culture you created from the ground up when you’re growing at this pace? And how do you lead as Chief People Person when your leadership team is made up of your older brothers?Listen in for actionable tips on how to scale culture "all the way to the bottom” as you grow around the world. Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok:  @marc_randolph

#40: Can a Product Aimed at Classrooms Turn a Profit?

Education major Erin has developed a fun new STEM product for kids with her Boeing engineer business partner – a quad drone kit for kids...

Education major Erin has developed a fun new STEM product for kids with her Boeing engineer business partner – a quad drone kit for kids to build and fly. She knows the palm-sized toy drone market is a crowded space, which is why her company Finger Flyer differentiates itself as an educational tool. But why is her strategy of marketing direct to school districts suffering from failure to launch? In this episode Marc explores what pivots she can make to help the company take flight. Can an education product start up ever become profitable or is a business to consumer strategy just a better bet?This episode is part of a two-episode special drop to celebrate International Women’s day, featuring two young female entrepreneurs from High Point University, North Carolina. Be sure to check out our previous episode with grad student Ivana Korankyi who's trying to figure out how much cash she really has to drop to bring her revolutionary lab product Flasky to market. Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph  

#39: How to Sell a Product Before you Make It

Grad student Ivana needs Marc’s help to figure out a big decision – should she spend $10,000 on a mold for her time saving lab...

Grad student Ivana needs Marc’s help to figure out a big decision – should she spend $10,000 on a mold for her time saving lab tool Flasky?  Or is there a better way? Her uniquely shaped flask-cleaning tool could save labs everywhere hours in cleaning time and thousands of dollars in drug wastage, benefitting the development of everything from painkillers to cancer drugs.   But how does she convince a sector that has become accustomed to ignoring the problem she’s seeking to solve, to buy in without breaking the bank in the process?Listen in as Marc shares his strategies on how to become a successful entrepreneurially minded product inventor. This episode is part of a two-episode special drop to celebrate International Women’s day, featuring student entrepreneurs from High Point University, North Carolina.  Be sure to check out our second episode with education major Erin Morrow where Marc explores how to get her drone company Finger Flyer onto the flight path to success.   Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork LinkedIn: Marcrandolph   Tiktok: @marc_randolph         

#38: Marketing a Minibar for Meds

As entrepreneurs, engineers have an enviable advantage - they can easily build prototypes of the products and services they want to bring to market. But they still...

As entrepreneurs, engineers have an enviable advantage - they can easily build prototypes of the products and services they want to bring to market. But they still need the more fundamental skill that all entrepreneurs require: deciphering what the market wants. And the process to figure that out can take all of us out of our comfort zones. On today’s show, Marc offers Michael, an engineer with a great idea, suggestions on how to put himself in the shoes and mindset of his potential customers before he brings his innovative solution for medicine distribution to the masses. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#37: Repeat After Me: Ideas, Not Apps

Ahhh the ‘idea stage’: when you’ve identified the problem your business is solving, and you’re ready to bring your vision to life. And what better...

Ahhh the ‘idea stage’: when you’ve identified the problem your business is solving, and you’re ready to bring your vision to life. And what better way to do that than building an app, right? Wrong. On today’s show, Marc takes aspiring entrepreneur Kristen back to the ‘idea stage,’ and asks the key questions she - and anyone - needs to answer before calling dial-a-geek and commissioning a costly app. Tune in and save yourself a world of hurt…and expense.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#36: Finding The Backbeat For Your Budding Business

As we settle into life in a (hopefully) post-pandemic world, there are a ton of newly launched businesses that are facing a pivot point. These...

As we settle into life in a (hopefully) post-pandemic world, there are a ton of newly launched businesses that are facing a pivot point. These are the entrepreneurs for whom ‘going remote’ was a boon - and now it’s time to figure out if that was a blip or the start of something bigger. In the case of today’s guest, Dustin, a professional drummer with the indie pop band St. Lucia, his drum lesson studio expanded its purview and looks to be poised for success. Marc has some great thoughts on how Dustin should approach his next step in the exploding music education segment, and it's a primer for anyone who’s ready to turn the volume up on their own company.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#35: Started in the Garage and Now We’re Here

Today it’s a crash course in getting your business out of the garage and into the showroom, so to speak. Laurie and PJ, partners in...

Today it’s a crash course in getting your business out of the garage and into the showroom, so to speak. Laurie and PJ, partners in business and life, have already demonstrated the validity of their Van modification business, and attracted a lot of interest through a crowdfunding campaign. Now, it’s time to take it to the big boys, the venture folks. Or is it? Marc walks them through the different scenarios and considerations that come with raising serious funding - and it’s an episode that anyone approaching this stage of their business needs to hear.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#34: Arming David To Take on Goliaths

What do you do when the world’s biggest tech players think they’ve already solved a problem - but you think you can solve it better?...

What do you do when the world’s biggest tech players think they’ve already solved a problem - but you think you can solve it better? That’s what today’s conversation is all about. In order to disrupt, you need to pick your spot - it could be a unique feature, an overlooked customer segment, or just better overall functionality, but if you don’t come with something to outshine the industry titans, your slingshot will be shooting blanks.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#33: Life After Launch

It sounds like a great problem to have, really. You’ve stood up your dream business, creating a sustainable and profitable entity that’s delivered on your...

It sounds like a great problem to have, really. You’ve stood up your dream business, creating a sustainable and profitable entity that’s delivered on your initial goals. Now, you can take a step back from the day to day as an able staff runs the show. But what’s the best approach for a Founder-turned-Board Member to take? And…what’s next? Marc, who has found himself in this role more than once, has some good insights for today’s guest.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#32: It’s Only a Service if People Will Pay For It

Congratulations! Drawing on your personal and professional experience, you’ve created a service that addresses an obvious market need. Now, who’s going to pay for it?...

Congratulations! Drawing on your personal and professional experience, you’ve created a service that addresses an obvious market need. Now, who’s going to pay for it? Sarah’s solution for onboarding parents and nannies is a good one, and clearly has a lot of potential. But she needs to re-examine her business model to maximize the customer base without pricing out either party. Listen in as Marc negotiates this tricky balance with her.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork). 

#31: If The Shoe Fits, Sell It

Entrepreneurs hawking new products find inspiration in a variety of ways. And you know what? To the outside world, it doesn’t matter that much. A...

Entrepreneurs hawking new products find inspiration in a variety of ways. And you know what? To the outside world, it doesn’t matter that much. A compelling origin story makes for great brand building, but it won’t be the first reason people buy your wares. The product has to fit a consumer need. Today’s guest, Kenton, who started making expandable shoes for barefoot orphans in Kenya, is taking his innovative solution into the marketplace. Now he has to get the product right - and that’s where Marc comes in.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#30: When Ramping Up Your Business Means Blowing Up Your Model

Why would you blow up a successful business model? To make an even better one, of course. That’s the place we find today’s guest, Nunzio....

Why would you blow up a successful business model? To make an even better one, of course. That’s the place we find today’s guest, Nunzio. In order to streamline and maximize his service - which provides listings for folks buying and selling businesses - he’s going to ruffle some feathers and dry up some previously wet beaks. Marc coaches him through the uncomfortable steps that will hopefully bring him to a new tier of success. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#29: Think Big But Start Small

Every app or service that sets out to change the world needs to start the same way: by changing the life of a single customer....

Every app or service that sets out to change the world needs to start the same way: by changing the life of a single customer. So no matter how bold your vision, you still have to go through the same steps of iterative development. Today’s guest, Dana, wants to transform Global literacy, but Marc brings her down to earth, sharing his tips on how to develop big ideas. Rule number one? Make sure it does what at least one person wants it to do.  Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#28: The Most Important Decision? Deciding Who You're Building For.

Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc.  But you can't make any of those decisions without making a...

Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc.  But you can't make any of those decisions without making a bigger decision first: exactly who are you building for.  In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#27: Perfecting the Art of Gift-Giving - And Receiving

Kat has carved out a niche for herself as a personal jewelry shopper for milestone occasions. But her life- (or relationship-) saving service is a...

Kat has carved out a niche for herself as a personal jewelry shopper for milestone occasions. But her life- (or relationship-) saving service is a bit more complex than it seems, as she is really serving two customers, not just one. Marc has some great suggestions for how she can expand her messaging to turn that dual customer aspect into more business. And by the end of the conversation, she may have just acquired one more new client!Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#26: From Service to Product and Back Again

In the highly customized world of business consulting, Juan’s Madrid-based company is already turning a profit. Now, he and his colleagues are looking to expedite...

In the highly customized world of business consulting, Juan’s Madrid-based company is already turning a profit. Now, he and his colleagues are looking to expedite the onboarding process by providing a tool for clients to help them determine their efficiency needs. He’s come to Marc for advice on how to develop this emerging tool while still keeping the revenues coming in on the traditional side of the business - a classic entrepreneurial dilemma, and one Marc has more than a little experience with.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#25: No Time In The Penalty Box

Bill, today’s guest, is the living embodiment of entrepreneurial persistence. A youth hockey coach as well as a businessman, he’s used to taking hard knocks...

Bill, today’s guest, is the living embodiment of entrepreneurial persistence. A youth hockey coach as well as a businessman, he’s used to taking hard knocks around the clock. With his latest venture, which aims to simplify the compliance process for youth sports coaches, he’s going through a lot of trial and error as he works to break into the market. And, as he and Marc discuss, there is no better way to put your business on a winning path.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#24: A Metaverse of His Own

Don’t let the low-key vibe of today’s guest, Jak, fool you; he’s a successful content creator whose “metaverse studio,” Disrupt, has amassed over 1.2 million...

Don’t let the low-key vibe of today’s guest, Jak, fool you; he’s a successful content creator whose “metaverse studio,” Disrupt, has amassed over 1.2 million subscribers on YouTube. And that’s just the issue we discuss: how should today’s content creators evolve beyond the platforms that have made them successful, and create a direct relationship with their audience? An important conversation for anyone entering the realm of DIY media. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#23: A Solution In Need of a Market

On today’s show, we meet JR. A successful contractor, he is also a quintessential entrepreneur; in the course of running his own business, he’s discovered...

On today’s show, we meet JR. A successful contractor, he is also a quintessential entrepreneur; in the course of running his own business, he’s discovered some industry-specific problems that he believes he can solve. Now, the question is, will his solution have broader, industry-wide appeal, and if so, how to let his fellow builders know? A case study in how to bring good ideas to market.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#22: Self-Made in Every Way

Marc’s guest today, Seville, is a singular talent. She’s been making her own jewelry by hand since she was 12; over the years, her unique...

Marc’s guest today, Seville, is a singular talent. She’s been making her own jewelry by hand since she was 12; over the years, her unique works have become favorites of such icons as NYC fashion magnate Patricia Field and singer Alicia Keys. Now, as a bi-coastal business owner, she’s focused on how to expand what she does without changing who she is. She and Marc have an amazing discussion about authenticity, content marketing and why she doesn’t have to worry too much about copycats.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork). 

#21: No Storm Can Stop Him

Today’s show is a doozy. Weatherman-turned-insurance adjuster Mark calls in to discuss the app he’s developed to help victims of extreme weather events ​​more easily...

Today’s show is a doozy. Weatherman-turned-insurance adjuster Mark calls in to discuss the app he’s developed to help victims of extreme weather events ​​more easily identify their losses and streamline the replacement process. Ironically, he’s calling in while under a tornado watch! And no, this isn’t some cheap marketing gimmick, it’s real life. Fortunately, Marc is able to bestow some solid, go-to-market guidance before the funnel descends. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#20: A Better Way To Help Survivors

"Many years ago, broke and hungry, I found myself panhandling for spare change in Hartford, Connecticut," recalls Marc. "It was one of the hardest things...

"Many years ago, broke and hungry, I found myself panhandling for spare change in Hartford, Connecticut," recalls Marc. "It was one of the hardest things I've ever had to do but it was an incredible learning experience, because after that, asking an investor for $250,000 was nothing."There comes a time for every entrepreneur when you need to put your hand out and ask for support, which is exactly the subject of this week's podcast. Leanne has an idea for a life changing non-profit that will provide counseling to victims of sexual assault. But despite being convinced that her idea is a sound one, she’s having a problem getting anyone else to support her financially. Marc quickly recognizes some flaws in her approach and gives her a few suggestions for things she can do -- steps that will benefit anybody who might find themselves in that situation.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#19: A Device That Could Save Lives

Robert is a veteran in the biotech industry, so when he tells Marc he has a new, potentially life-saving medical device to bring to market,...

Robert is a veteran in the biotech industry, so when he tells Marc he has a new, potentially life-saving medical device to bring to market, one takes him at his word. And like any entrepreneur with a track record and an exciting invention, Robert is figuring out how to work with the mainstream pharma industry, and when to pull the trigger. As he advises Robert, Marc also touches on the larger topic of what motivates entrepreneurs. A great conversation all around.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#18: Sneakerheads Unite!

Kemar wears many hats. A sneakerhead-turned-software engineer, his site Flip boasts 80,000 users who buy, sell and obsess about high end sneakers. He’s come to...

Kemar wears many hats. A sneakerhead-turned-software engineer, his site Flip boasts 80,000 users who buy, sell and obsess about high end sneakers. He’s come to Marc to discuss how to continue to grow his business, but, through the course of their insightful conversation, the duo end up focusing on _who_ his customers are, which takes things to a whole new place. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#17: Finding Your Funding

Today’s guest, Claudia, is on a mission to create a more equitable transit system for people with disabilities. And, like many a successful entrepreneur, her...

Today’s guest, Claudia, is on a mission to create a more equitable transit system for people with disabilities. And, like many a successful entrepreneur, her business was inspired by personal experience; blind since childhood - in fact, the first-ever blind woman elected to public office in Colorado - Claudia has experienced the deficiencies in the current systems first-hand. In her conversation with Marc, they tackle one of the thorniest issues for a new business: funding. The conversation is a good road map for anyone who’s ready to take that step. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#16: Architecting Life’s Biggest Moments

Don’t let Chris’ nickname - “The Architect” - intimidate you. He may be one of the kindest-hearted guests the show has had to date. And...

Don’t let Chris’ nickname - “The Architect” - intimidate you. He may be one of the kindest-hearted guests the show has had to date. And this spirit imbues his business, a consultancy that designs and executes one-of-a-kind urban adventures for individuals and companies. There’s only ONE Architect - and that’s just the issue. After a COVID-inspired lull, Chris needs to scale, quickly. Listen in as Marc helps him work through the thought process for determining how and when he should delegate.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#15: Keeping The Smile Squad Happy

In many ways, Markian is the model of a successful, young entrepreneur. His social media brand, Smile Squad, boasts over 13 million followers and a...

In many ways, Markian is the model of a successful, young entrepreneur. His social media brand, Smile Squad, boasts over 13 million followers and a healthy cash flow. Now, this top-tier influencer is focusing on how to keep his staff smiling. Marc is more than willing to provide some guidance on how to create a culture of transparency and trust - and he isn’t too shy to probe Markian for insights on how to increase his own social footprint.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#14: Distractions Be Gone!

Jessica didn’t let some pandemic stop her. Drawing on years of experience in the fitness industry, she launched a new kickboxing studio business and, despite...

Jessica didn’t let some pandemic stop her. Drawing on years of experience in the fitness industry, she launched a new kickboxing studio business and, despite all the restrictions and uncertainty, brought 35 franchises online, with plans for hundreds more. She’s looking for some guidance from Marc on her best next steps - and he has a lot to say about where to focus, and, most importantly, where NOT to. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#13: The Man Who Would Be Pepper King

It’s not often you meet aspiring royalty, but today’s guest, Mike, has his heart set on disrupting the high-end spice dispensing industry with his invention,...

It’s not often you meet aspiring royalty, but today’s guest, Mike, has his heart set on disrupting the high-end spice dispensing industry with his invention, Pepper King. An amiable fellow, Mike shares his plans to create the Rolls Royce of pepper mills, and the methodical ways in which he’s going about it. Marc offers up some great strategies - including a first-of-its-kind  recommendation. But you’ll have to tune in to find out what it is.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#12: Who is Your Customer?

Today’s guest, Tim, is already getting real-world feedback on his concept. He and his colleagues have developed Clicker, an app that makes sure you can...

Today’s guest, Tim, is already getting real-world feedback on his concept. He and his colleagues have developed Clicker, an app that makes sure you can watch what you want in a crowded bar. But, as he goes through a real-time brainstorming exercise with Marc, Tim begins to realize that the opportunity for his company is bigger than he initially thought; it may just be a matter of re-thinking who Clicker’s target customer is. If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#11: The Culture of Success

Joe's company, 12 Traits, has found an interesting niche: using AI to help gaming companies find and retain users. Joe, whose background includes clinical psychology...

Joe's company, 12 Traits, has found an interesting niche: using AI to help gaming companies find and retain users. Joe, whose background includes clinical psychology as well as marketing, is now looking inward – and is focused on creating the sort of company culture that attracts the very best employees. Fortunately, Marc's experience at Netflix has given him some insights – and some strong opinions – about how Joe might be able to use HIS corporate culture to take 12 Traits to the next level.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter). 

#10: Getting Into a Subscription Frame of Mind

Joseph, a best-selling author, is pretty far along with his business: a vertically integrated hypnosis brand comprised of a podcast, an app and some a...

Joseph, a best-selling author, is pretty far along with his business: a vertically integrated hypnosis brand comprised of a podcast, an app and some a la carte offerings. But like many an entrepreneur, he’s ready to take on the big fish in the space. Could a subscription model be the way to go? Tune in to hear Marc’s thoughts on the subject.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#9: Every Great App Starts as a Great Idea

CFO-turned-entrepreneur Erik dreams of a world in which clueless men don’t have to guess what jewelry to buy for their partner, as their beloved has...

CFO-turned-entrepreneur Erik dreams of a world in which clueless men don’t have to guess what jewelry to buy for their partner, as their beloved has already called ‘dibs’ on their preferred items. So he’s laying the groundwork to commercialize this simple but profound concept, with an app called “Dibbsi” that lets you lay claim to a bounty of consumer goods. As Marc counsels him, though, the first step is figuring out what the market’s appetite truly is for solving this problem.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#8: The Business of Being Unemployed

Adriel had put the plans for his business - Riveter, which provides networking and services for the unemployed - in place before COVID hit. And...

Adriel had put the plans for his business - Riveter, which provides networking and services for the unemployed - in place before COVID hit. And then HE lost his job, enabling him to focus on his vision full time. Now he finds himself competing with bigger fish in the outplacement space, and Marc has some ideas about how he can continue to grow the company in this uncertain environment.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#7: Taking The Stigma Out of Erotic Art

Marta is on a mission to create the ultimate marketplace for erotic art - and she’s well on her way. Now she just has to...

Marta is on a mission to create the ultimate marketplace for erotic art - and she’s well on her way. Now she just has to fine-tune her strategy to make sure she reaches the right audience. Marc dives in to learn all about this sector, from her dalliance with blockchain to the very real challenge that today’s social networks pose to a business focused on the innate beauty of the human body. This one’s an eye-opener for sure.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#6: These Houses Won’t Build Themselves

Evan is a young man who dreams of houses built by robots. But he’s not some silicon valley disruptor looking to replace human labor with...

Evan is a young man who dreams of houses built by robots. But he’s not some silicon valley disruptor looking to replace human labor with AI-powered machines; he’s a contractor and builder himself, all too familiar with the inefficiencies in traditional construction. Now he wants to turn his dream of robot-assisted development into a reality, and he’s turning to Marc to find the best way to fund this vision - starting with the building of his own home. If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#5: Walmart or Bust

To be honest, Marc wasn’t overly enthusiastic about Caitie’s product idea when she first pitched it to him. But, one year later, she (and her...

To be honest, Marc wasn’t overly enthusiastic about Caitie’s product idea when she first pitched it to him. But, one year later, she (and her mom!) have secured both a patent and a huge order from Walmart for her Socket Lock-It phone accessory. Now, in addition to fulfilling this order, she has to focus on her next steps, and that’s where the rubber will really hit the road. Marc’s got some great advice for her.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#4: COVID-Friendly and Ready to Rally

David has proven that his COVID-friendly recreation business - on-demand table tennis - can thrive in one of the most expensive cities in the world:...

David has proven that his COVID-friendly recreation business - on-demand table tennis - can thrive in one of the most expensive cities in the world: New York. Now, it’s time to scale. So what’s the best way forward? Is it real estate investment, franchising or something completely different? Tune in to hear how Marc plays it out.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#3: Adventure Won't Wait

Today Marc advises Paul - a first-time entrepreneur who hasn’t let the pandemic tank his ambitious and well-funded business plan. But as he races towards...

Today Marc advises Paul - a first-time entrepreneur who hasn’t let the pandemic tank his ambitious and well-funded business plan. But as he races towards the opening of his indoor adventure park (with beer!), Paul needs some insight on how to make all the parts of his life work -- experience that Marc has in spades.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#2: Always Leave Them Crying

London-based Nick has a leg up on many an entrepreneur; he’s already launched his dream business: a subscription-based premium content platform for SciFi superfans. Not...

London-based Nick has a leg up on many an entrepreneur; he’s already launched his dream business: a subscription-based premium content platform for SciFi superfans. Not only that, but his small-but-engaged audience is lapping it up - and begging for more. So now that he knows he can move his users to tears of joy, he’s come to Marc to find out how to take that all-important next step: scaling up his audience without dumbing down his product.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

#1: Home Care Meets Ride Share

Inspired by many trials over the past year (a global pandemic as well as her mom’s ailing health), Gurpreet, a veteran care provider, has envisioned...

Inspired by many trials over the past year (a global pandemic as well as her mom’s ailing health), Gurpreet, a veteran care provider, has envisioned a better model for procuring home health care but needs to determine her best first step to make her vision a reality. And while it’s tempting to dive into a tech build, after her call with Marc, she realizes that the answer lies in doubling down on her own unique experience to really move forward.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Introducing: That Will Never Work with Marc Randolph

Introducing a new podcast by Netflix co-founder and first CEO Marc Randolph.

Introducing a new podcast by Netflix co-founder and first CEO Marc Randolph.