You're Probably Trapped in a Cycle of 'Obvious Thinking.' Experts Reveal a Simple Exercise to Break Free and Reach Your Full Potential. The straightforward technique can help you achieve new levels of creativity.
By Amanda Breen Edited by Jessica Thomas
Key Takeaways
- Rohit Bhargava and Ben duPont say "non-obvious thinking" is essential for innovation and entrepreneurial success.
- Their upcoming book and "SIFT Method" empower individuals to uncover game-changing opportunities and ideas.
"One of the hallmarks of great entrepreneurs is their ability to break out of doing things the same way as everyone else," according to entrepreneur Rohit Bhargava and venture capitalist Ben duPont. "Real entrepreneurship requires non-obvious thinking."
Bhargava and duPont are both advocates for non-obvious thinking in the world.
Bhargava is the founder of the consulting firm Non-Obvious Company and has spent the past decade authoring his Non-Obvious Trend series and speaking around the globe on the subject. duPont has hosted his signature Non-Obvious dinner, which brings a community together to share their most unusual world-changing ideas for nearly 20 years.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In