Richard Branson: How to Spot an Opportunity Like sunrises, opportunities come and go -- but there will always be more.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Aaron Davidson | Getty Images

"Opportunities are like sunrises. If you wait too long, you miss them," Virgin Group founder Richard Branson quotes writer William Arthur Ward in a recent blog post. Like sunrises, opportunities are fleeting, and they will pass if you are unprepared.

Related: Richard Branson's Top Book Recommendations From 2016

They do not always come at the perfect time, either, so you must be ready to seize them when the chance presents itself, Branson says. There is no point in waiting to act. If you do, they will likely disappear.

That's why you must be prepared. If you "put yourself in the right mindset to spot opportunities, there are always more to follow," the successful entrepreneur writes.

Of course, that's easier said than done, because noticing opportunities can be tricky. Again, preparation is key. "Opportunities are usually disguised as hard work, so most people don't recognize them," Branson quotes columnist Ann Landers.

Related: Richard Branson: To Be Successful, Take the Stairs

Ironically, hard work is the key to taking advantage of opportunities. If you put in the time, effort and commitment, you'll open many doors for yourself. It's only a matter of noticing opportunities and acting upon them.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Science & Technology

5 AI Books Top Entrepreneurs Are Reading in a Rush for 2025

Entrepreneurs must embrace AI or risk falling behind. Discover 2025's top 5 AI books to gain a competitive edge, featuring insights from "The Wolf is at the Door" and a free AI Success Kit.

Operations & Logistics

PPP Forgivable Loans Will be Unforgiving for Many

Business who don't bring back their entire workforce will have their eligible forgiveness amount reduced.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.