Get All Access for $5/mo

Richard Branson: How to Spot an Opportunity Like sunrises, opportunities come and go -- but there will always be more.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Aaron Davidson | Getty Images

"Opportunities are like sunrises. If you wait too long, you miss them," Virgin Group founder Richard Branson quotes writer William Arthur Ward in a recent blog post. Like sunrises, opportunities are fleeting, and they will pass if you are unprepared.

Related: Richard Branson's Top Book Recommendations From 2016

They do not always come at the perfect time, either, so you must be ready to seize them when the chance presents itself, Branson says. There is no point in waiting to act. If you do, they will likely disappear.

That's why you must be prepared. If you "put yourself in the right mindset to spot opportunities, there are always more to follow," the successful entrepreneur writes.

Of course, that's easier said than done, because noticing opportunities can be tricky. Again, preparation is key. "Opportunities are usually disguised as hard work, so most people don't recognize them," Branson quotes columnist Ann Landers.

Related: Richard Branson: To Be Successful, Take the Stairs

Ironically, hard work is the key to taking advantage of opportunities. If you put in the time, effort and commitment, you'll open many doors for yourself. It's only a matter of noticing opportunities and acting upon them.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.