Starbucks Is Reportedly Selling an Instagram-Worthy Millennial Pink Latte in Japan The on-trend drink is available through Valentine's Day.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Starbucks Japan | Instagram

Starbucks has debuted a range of brightly colored beverages over the past year, from the Unicorn Frappuccino to the Zombie Frappucino to the Mermaid Frappuccino. Now, in Japan, the coffee chain is rolling out a drink with a more muted hue.

Through Valentine's Day, customers at Japanese Starbucks locations can try the new "Pink Medley Tea Latte," according to Metro UK. If the color of the pink medley looks familiar, it's because you've probably seen it everywhere over the past few years. "Millennial pink," as it's been dubbed, is a trendy, more subdued, salmon shade of the traditionally girly color.

"It's ironic pink, pink without the sugary prettiness," Véronique Hyland wrote for The Cut in August 2016.

The pastel drink contains steamed milk and a blend of Teavana jasmine tea called Joyful Medley, which is flavored with orange, peach, apple and strawberry.

Related: Check Out This Beautiful Starbucks in a Historical Japanese Building

Many of those who have already tried the Pink Medley Tea Latte have of course posted photos of it on Instagram. The social platform has nearly 31,000 posts tagged #millennialpink and 924 (as of Jan. 30) tagged #pinkmedleytealatte.

??? #starbucks #stb #pinkmedleytealatte #????????????

A post shared by oshizu (@cp_2413) on Jan 19, 2018 at 3:19am PST

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business Solutions

The Easy Way to Make Managing Your Rental Property Stress Free is Just $39

Handle guest messages, calendars, and pricing from one dashboard.

Side Hustle

She Spent Her Honeymoon Working on a Side Hustle. It Raised $35 Million and Counts Celebrities Among Its Investors.

Blake Geffen, founder of luxury accessory rental company Vivrelle, "skipped the bellinis" in the Maldives — and got to work on her company instead.

Diversity

3 Lessons Entrepreneurs Can Learn from Frederick Douglass About Leading in Challenging Times

Navigating a business can have its ups and downs. Whether you've navigated a tricky quarterly earnings report or had to hire and fire staff during a difficult time for the business, you know that being a leader in times of stress, uncertainty, and difficulty can make you a stronger leader overall.

Side Hustle

'Over $100,000 a Month': His Spicy Side Hustle Became a Full-Time Business and Hit 7-Figure Revenue — Here's How He Did It

Brock Giles, 36, started a business inspired by his childhood filled with "food, cooking and entertaining."