Summer Often Means a Business Slowdown — So Take Advantage of the Time to Rest and Reevaluate. Here's How. While slow periods can be a stressful time for entrepreneurs and remote workers alike, it also presents a unique opportunity to take a step back and evaluate your business and goals. By taking advantage of the slower summer season, you can ensure that you're well-rested and well-prepared for the busy fall season ahead.
By Lesley Pyle Edited by Kara McIntyre
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As summer approaches and the temperatures start to rise, many businesses experience a slowdown in activity and revenue. On the flip side, many remote workers, especially stay-at-home parents, experience a slowdown of their own as they spend summer vacations with their children.
Rest is important. However, a common mistake I see is that people focus completely on summer vacations and do not prepare for the upcoming busy season when workers and consumers return. While slow periods can be a stressful time for entrepreneurs and remote workers alike, it also presents a unique opportunity to take a step back and evaluate your business and skills. By taking advantage of the slower summer season, you can ensure that you're well-rested and well-prepared for the busy fall season ahead. Here are a few strategies for leveraging the summer downtime to your advantage.
Related: 4 Ways to Prep Your Business for a Summertime Slowdown
Get organized
Summer can be a great time to catch up on all those tasks that may have been put on the back burner during your busy season. Take the time to declutter and organize your office space. Getting rid of the clutter can help clear your mind and allow you to focus on more important tasks. Additionally, take a look at your workflow and see if there are any areas that can be improved or streamlined. This can help ensure that you're making the most of your time during the busier seasons. Don't forget to also evaluate your inventory and ensure that everything is organized and accounted for before the fall rush.
I personally use slower months to clean off my desk and clean out my computer. Handling those physically cluttered files is just as important as dealing with the digital ones. Additionally, I take this time to create an organization scheme that will help me when things are busy such as creating better naming conventions for folders or adding new filing resources for my office.
Create systems and processes
Are there tasks or procedures that could be automated or outsourced? Take the time to identify inefficiencies and implement changes that will make your business run smoother and more efficiently. Consider implementing a project management system, such as Asana or Trello, to better track tasks and deadlines. Automate email responses and social media posts with tools like Hootsuite or Mailchimp. Outsource tasks such as bookkeeping or administrative work to free up time for you and your team to focus on more high-level tasks.
Creating systems and processes can also help ensure consistency and quality across your business. By having clear procedures in place, everyone on your team will understand their roles and responsibilities, which can reduce errors and improve communication. Remember, creating systems and processes doesn't have to be a daunting task. Start small and tackle one area at a time. The important thing is to begin the process of evaluation and improvement, so you can position your business for success all year long.
Related: How to Take Advantage of the Summer Slump
Train your team
Begin by identifying areas where your team members could use improvement or additional training. This could be anything from sales techniques to customer service skills. Once you have identified these areas, create a training plan for each employee. You may also want to consider bringing in outside trainers or consultants to help with the training process. If your remote workers are away on vacation during the summer, you can also use this time to create a new plan for them when they return so that their training can be updated while jumping right back into the swing of things.
Another key aspect of training is cross-training. This involves teaching employees how to perform tasks and duties outside of their typical roles. Cross-training not only ensures that all employees are well-rounded and capable of performing various tasks, but it also helps to build a sense of camaraderie and teamwork within your business. Don't forget to involve your employees in the training process by seeking their feedback and ideas for improvement. This will not only increase engagement and motivation, but will also help you to identify any gaps in your training program.
Evaluate your marketing
Start by reviewing your analytics. Look at your website traffic, social media engagement and email open rates. Are there any trends or patterns that stand out? Are there certain marketing channels that are driving more traffic or engagement than others? Next, assess your messaging. Is your brand message consistent across all marketing channels? Are you effectively communicating the value of your products or services to your target audience? If not, it may be time to tweak your messaging and ensure that it aligns with your brand and resonates with your audience. Finally, take a look at your advertising budget. Are you getting a good return on investment for your advertising spend? If not, consider reallocating your budget to focus on channels that are driving results.
Related: How to Jumpstart Your Social-Media Marketing During the Summer Slowdown
Take a vacation
Taking a vacation not only benefits your physical and mental health, but it can also have positive effects on your business. When you take time off, it allows you to step back and gain perspective. You can come back to work with a fresh outlook and renewed energy. Plus, you may even have some new ideas to implement when you return. If you're worried about taking time off during a slow season, consider scheduling your vacation during a historically slow week. This way, you're not missing out on any major business opportunities. You can also delegate tasks to your team members and set up processes and systems before you leave to ensure that everything runs smoothly in your absence. So go ahead and plan that beach trip or mountain retreat. You deserve a break, and your business and team members may just thank you for it.
Always remember, slow periods provide the perfect opportunity to perfect your business processes, and they are also a good time for you to take a break for yourself.
