This App Takes a Mental Approach to Weight Loss Building on practices learned in the field of behavioral psychology, this app equips users with lessons, trackers, and communities to support their weight-loss journeys.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Noom

Written by Sebastian Little

Whether you're trying to improve your professional or personal practices, looking at your routine can be enlightening. For example, if you never send out emails to drum up new business and you're wondering why you're struggling with growth, it's worth trying to type some out, not just for one day, but every day for an extended period of time. The same goes for your wellness. Nixing bad habits and creating good ones is the only way to get in shape and lose weight.

While making broad assertions like this might ring true to some, it also might feel like an oversimplification. In the U.S., 36.5 percent of adults have obesity, which means that it's common and tough to combat. For some assistance with a proven format that looks at your habits and routines head on, consider downloading Noom — a wellness app that's helped millions lose weight.

Using what it says are scientifically proven insights about behavioral psychology and physical health, Noom curates a customizable and practical weight-loss journey for its users. After signing up, you'll soon begin receiving daily lessons, which feature insights on how to reckon with the challenges of changing your habits, strategies for facing various triggers, and how to live healthier all around.

On top of its regular lessons, Noom offers many resources for users to rely on when trying to lose weight. This might have something to do with studies like this one, in which 78 percent of a group of Noom users lost weight over a six-month period using the app. Noom also provides a food and water tracker to help you with your diet, a step counter to encourage exercise, and weight logging tools. Its community-building resources like peer support groups and one-on-one coaching sessions are also remarkably helpful.

This all adds up to explain Noom's impressive 4.7/5 star rating in the App Store. On top of praise from hundreds of thousands of users, it's also been well received by critics from publications such as Bloomberg, People magazine, and Mashable.

Get started with Noom Weight today and discover the knowledge and support you need to create lasting change.

Entrepreneur Store

Account Manager

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Franchise

The 10 Best Franchises to Open in 2018

Here's everything you need to know about the startup costs, training and investment opportunities from the top 10 companies in our Franchise 500.

Business News

'Nothing More Powerful': How to Transform Companies From Within as an 'Intrapreneur,' According to a Microsoft Office and Yahoo! Shopping Cofounder

Elizabeth Funk wrote the first code for Yahoo! Shopping on her own, based on skills she acquired from an "HTML for Dummies" book.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.