Start Up magazine
August 2020
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Subscribe NowAugust 2020
This Founder Gave Away Profits During the Pandemic - And His Company Thrived
How one counterintuitive decision by CEO Dave Colina boosted sports drink brand O2.
The Hottest Industries Today
Our list of the franchises best positioned for growth, even in uncertain times.
The Top Food Franchises of 2020
Food dominates the franchise world. Here, we rank the strongest brands in 14 tasty categories.
7 Ways to Succeed When Virtually Pitching an Investor
"If you can't nail a virtual call, I worry about your ability to solve other, more critical issues in your business."
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The 3 Most Dangerous Words In Entrepreneurship: "This Is Impossible"
If you think something is impossible, it will become impossible. It's time to think differently.
Why This Family Is Betting Their Future on Franchising
A father-daughter duo sees Real Property Managment as a way to create generational wealth.
Why This Founder Asked Her Biggest Competitor for Help
It was a big risk, but it may have saved her business.
How This Franchise CEO Learned to Lead By Making Mistakes
SpeedPro president and CEO Larry Oberly is haunted by some of his earliest missteps as a manager. But today, that's made him a better boss.
6 Ways for Cofounders to Settle Disagreements
When your business is an equal partnership, who breaks the tie? Six entrepreneurs share their methods.
Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key.
How Much Should You Spend on Social Media Marketing?
It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.
Why Long Hours and an Obsession With Efficiency Might Be Hurting Your Business
What if working long hours, living on Slack, and growing as fast as possible isn't the best way to run a business? The founders of Basecamp are pretty sure they have the answer.
