One App Gave This Gourmet Food Company the Tech Reboot it Needed It was operating like it was 1999. And that needed to stop.
By David Port
This story appears in the December 2016 issue of Entrepreneur. Subscribe »
When Janice Whiting purchased Gourmet Dreams in 2004, the meal-delivery and catering business was still using a manual credit card swiper and a fax machine. And crazily enough -- considering the business is located in Silicon Valley and Whiting has a high-tech marketing background -- it stayed pretty much that way until 2014. She'd been focused on the culinary side and couldn't afford a major tech overhaul. But as her four-employee business got busier, ordering and accounting became time-consuming for Whiting -- and a turnoff for her customers.
Related: Why Are Companies Using Outdated Systems?
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