She Nearly Tripled Her Salary in Under 3 Years. Now She's Launching a Tool to Help You Answer a Big Question: Are You Getting Paid What You're Worth? Hannah Williams, the Gen Z creator behind TikTok sensation Salary Transparent Street, wants young professionals to know their real market rate.

If you've ever found yourself on FinTok, a personal finance-focused community on TikTok, you've probably encountered Salary Transparent Street — the account where Gen Z creator Hannah Williams interviews people about their occupations and salaries, making pay more transparent for her 1.2 million followers.

Williams became a staunch advocate for pay transparency after she found out she was underpaid approximately $20,000 in one of her prior roles as a senior data analyst. And although she almost tripled her salary in under three years with strategic job-hopping, she "couldn't shake the experience" and its impact on her.

"I wanted to normalize pay transparency, and talking to people about their jobs and salaries on the street was the solution I came up with," Williams tells Entrepreneur. "I got a cheap logo made on Fiverr, bought a shirt with the logo added on, bought a cheap microphone on Amazon, and recruited my fiancé to film me on the street. The first video we posted on TikTok went mega-viral, and the rest is history."