The Right Way to Adjust Your Prices Stop undervaluing your products and services, and look at what your pricing strategy really says about you.

"What the hell is going on with your pricing?" my colleague asked during a once-over of a proposal I was about to send out. I began to stutter an apology. I knew my pricing had been too high. But then … the shocker: "Honey, your pricing is way too low."

Too low? Bollocks. This is what I'd been charging for the past year. After further phone debate, I revised my rate upward, then cringed as I sent the proposal. Less than a day later, my client sent it back, signed and with a deposit. I raised my prices and earned the business? Yup.

A few of you might also need a good smack on the pricing front. So I reached out to Greenville, S.C.-based business strategist Dan Waldschmidt (who has worked with everyone from tiny startups to the NFL) to get his take.