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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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How Amazon Sellers Can Delight Customers, One Smaller Package at a Time

By right-sizing packages, the e-commerce company aims to reduce waste while enabling sellers to save money and deliver an improved customer experience.

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How a 'Sneakerhead' Went from Garage Startup to Thriving Entrepreneur

The founder of a custom shoelace and sneaker restoration business explains how Amazon has helped him create new opportunities and achieve success.

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Get Ready to Grow Your Business: 4 Ways Amazon is Helping Sellers

Read on to discover the biggest announcements from the company's premier annual seller conference, Accelerate.

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Anyone Can Start a Business. An Expert Can Scale One.

A Q&A with Patrick Jones, founder of Outdoor Fellow, a handcrafted home fragrance brand sold on Amazon.

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4 Ways Amazon is Helping Sellers This Holiday Season and Beyond

From product pages, to email marketing, to converting customers, to fulfillment and more, Amazon has launched new features to simplify the selling process and help small businesses thrive.

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