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Everything You Need to Know About Using Videos on Your Website If you're thinking of introducing video onto your webpage, read this first.

By Mikal E. Belicove

This story appears in the February 2015 issue of Entrepreneur. Subscribe »

Q: Should my website launch with a full-screen video?

A: It's the latest trend in website design: launching a site with a full-screen video to tell your brand and product story. PraytellStrategy.com and mediaboom.com are among the sites that use videos to set a specific mood while highlighting products and services in new and compelling ways.

The jury's still out on the ROI of using full-screen video on your website, but the approach can have benefits for businesses that are able to condense core themes and values into a short-form video.

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