How a Fishing-Gear Company Is Reeling In Customers With Its Live Streaming Videos The online broadcasts of 'Loon Live' is just one way the company is angling for sales

Loon Outdoors has been equipping fly-fishers with environmentally friendly gear for 24 years. The Ashland, Ore.-based company's products can be found everywhere from big-box stores such as Cabela's to small specialty fly shops. And over the past five years—boy, have the fish have been biting.

"We are on our fifth consecutive record year," says director of sales and co-owner Brett Zundel. "Our goal every year is 20 percent growth, and we've never been less than 15 percent in the last few."

But as successful as Loon has become, its line of products and their specialized uses can involve a steep learning curve for customers. "Even though we feel like we've got everything dialed in with our product, if we can't connect with consumers at some level to educate them on why our stuff works so well, then we're missing out," Zundel says.