How to Choose the Right Video Platform for Your Business (Infographic) Find out which video social platform is best for your business.

By Wendy Frink

Opinions expressed by Entrepreneur contributors are their own.

It's no secret that video has become a major component of many brands. From newspapers to startups to blogs, you can't load up a website without someone's latest video feature loading before your eyes.

With YouTube having some of the most engaged users, you'd be doing your business a major disservice by not having a 30-second video explaining your product or service. So get yourself a tripod and start filming.

Related: 8 Ways to Get the Most Out of Instagram

Creating a video is easier than you think. All you need is a smartphone and a video-editing app.

In case you need further convincing, check out these fun tidbits about five of the most popular platforms, according to data compiled in an infographic by online marketing firm Gryffin Media.

  • YouTube: The second most visited website in the world.

  • Vimeo: Known for high-quality videos. Filmmakers will post their movies here.

  • Google Hangouts: Record video chats and use them as part of your marketing strategy.

  • Instagram: 40 percent of the most-shared videos were created by brands.

  • Vine: Five vines are tweeted every second.

Check out the full infographic below.


Related: The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know
Wendy Frink

Social Media Editor at Entrepreneur.com

Wendy Frink is the social media editor for Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Franchise

Jersey Mike's Switched Up Its Strategy for Serving Customers This Year — Then Blackstone Bought the Sandwich Chain for $8 Billion

The New Jersey sub franchise has dialed in on strategies to serve customers in stores and online, as proven by its recent acquisition.

Franchise

The One Factor the Top Franchises of 2025 Have in Common

Here's how we determined the companies in our annual Franchise 500 ranking, and what we learned from the data.

Franchise

From Dog Grooming to Acai Bowls — What's Making These Brands Grow So Fast?

These five brands rocketed up the rankings of our Franchise 500 this year. Here's why.