Get All Access for $5/mo

How to Give Your Customers Exactly What They Want (Infographic) If you take very good care of your customers, they can become evangelists for your business.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Your business lives and dies by its customers. And you don't have a whole lot of room for error when it comes to taking care of them.

It takes a dozen positive experiences with your business for a customer to get over one negative experience, according to the infographic below by credit-card giant Visa. And that extends to social media, too. Almost two-thirds of consumers say that brands they follow on Twitter or Facebook don't effectively communicate with them on those platforms.

There is an opportunity here. If you impress a customer with your attention to detail and genuine care, you can turn even the most reluctant customer into a champion of your brand. Approximately seven in 10 of those who received positive social care say they are likely to recommend the brand to their friends. Check out the infographic for more nuggets on how and why you should cater to your customers.

Click to Enlarge+

How to Give Your Customers Exactly What They Want (Infographic)

Source: Visa

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.