How to Use Google to Showcase Your Small Business' Products for Free (Infographic) A simple guide to using Google to get your products in front of its hundreds of millions of users.

By Jessica Thomas Edited by Jessica Thomas

As most small business owners know, getting your products and services to appear prominently on search engines like Google can make or break your success. When anyone can sell things online, the sheer volume of content can make it seem impossible for small businesses to compete against larger, more established brands.

Related: 3 Growth Strategies Small Businesses Can Learn From Google

Of course there's an element of pay-to-play when it comes to showcasing your products on platforms like Google or Facebook, but there are also ways to promote your business and its products organically — that don't cost money.

Related: A Complete Guide to Selling on Facebook Shops for Small Businesses (Infographic)

Read on for a guide on how to get your products on Google's platforms like Shopping, Images and more, and for some tips on how to help Google understand the products you're selling.

Related: Changes to Google Keyword Tools and How to Maximize Success While Using Them

Jessica Thomas

Entrepreneur Staff

Senior Digital Content Director

Jessica Thomas is the senior digital content director at Entrepreneur. Prior to this role, she spent nearly five years on staff at Worth magazine and was a staff writer for Bustle. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.

Growing a Business

5 Risk-Taking Lessons From Founders Who Bet Big and Won

Discover the bold moves and strategic risks that catapulted these entrepreneurs to success. Learn how their fearless decisions can inspire your own path to growth.