Increase Sales Using Social Media in 3 Steps Learn a systematic approach for turning cold traffic into your best buyers.

By Comcast Business

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Entrepreneur and Comcast recently organized an interactive webinar event addressing how to use social media to increase sales. Watch the recording and learn how to go beyond the likes, comments and shares with your social media strategy using a three-step marketing and sales campaign. Experts Kim Walsh-Phillips and Kelly LeMay have detailed a systematic approach for turning cold traffic into your best buyers.

View the recording to learn how to:

  • Use social media as an entry point into your sales process
  • Build trust by offering insightful, relevant content that drives sales
  • Target your ideal customer with social media advertising
  • Create an opt-in process to generate leads for your business
  • Convert those leads to sales with an irresistible offer

See the recorded presentation and start converting more followers into paying customers. The event was organized by Entrepreneur and Comcast Business.

Panelists:

Kim Walsh-Phillips is CEO of Elite Digital Group, a direct-response social media agency responsible for over a billion dollars generated online. She's the author of the "No B.S. Guide to Direct Response Social Media Marketing," with Dan Kennedy, is behind the daily podcast, "Facebook Sales Strategies" on iTunes and writes for Entrepreneur magazine, Business Insider and Digital Marketer. She's also a mompreneur who relies heavily on coffee, laughter and prayer.

Kelly Lemay is COO of the same firm, Elite Digital Group, and a contributing author of "No B.S. Guide to Direct Response Social Media Marketing." She has a passion for boundless creativity, impressive ROI, fresh design, iced coffee, split testing and ChapStick.

Moderator:

Jill Schiefelbein is the owner of The Dynamic Communicator™. She successfully creates and executes communication and education strategies that help people and companies increase sales, retain existing customers, and build consumer efficacy.

Click here to view the recording.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

She Spent Her Honeymoon Working on a Side Hustle. It Raised $35 Million and Counts Celebrities Among Its Investors.

Blake Geffen, founder of luxury accessory rental company Vivrelle, "skipped the bellinis" in the Maldives — and got to work on her company instead.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

'Over $100,000 a Month': His Spicy Side Hustle Became a Full-Time Business and Hit 7-Figure Revenue — Here's How He Did It

Brock Giles, 36, started a business inspired by his childhood filled with "food, cooking and entertaining."

Diversity

3 Lessons Entrepreneurs Can Learn from Frederick Douglass About Leading in Challenging Times

Navigating a business can have its ups and downs. Whether you've navigated a tricky quarterly earnings report or had to hire and fire staff during a difficult time for the business, you know that being a leader in times of stress, uncertainty, and difficulty can make you a stronger leader overall.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.