Online Startup Makes Website Editing Simple Barley is a website-management program that allows entrepreneurs to undertake on-screen editing of their sites almost as easily as making changes to a Word doc.

What It Is
Barley is a website-management program that allows entrepreneurs to undertake on-screen editing of their sites almost as easily as making changes to a Word doc. Users need only click on a Barley icon on their site, highlight text or photos to be changed, enter the fixes, and they're done.

"We wanted to make it simple for any kind of business that has no knowledge of coding or web development to roll out and edit their own site as quickly as possible," says Jeff Johns, co-founder of Plain, the Carbondale, Pa.-based company that created the system.

How It Started
When Johns joined forces with Colin Devroe and Kyle Ruane in January to launch Plain, their goal was to ease the pain of running a small-business website. "One guy told us he needed to make some important changes to his website, but his developer was out of town," Devroe says. "He tried to go in and do it himself, but it took him hours. People say to us that making website changes needs to be as easy as changing your Facebook status."