People Want the Snapchat Spectacles So Bad They'll Stand in the Cold for Hours in Midtown NYC The new device costs $130 and records 10-second videos.
By Stephen J. Bronner Edited by Dan Bova
Forgoing the snazzy vending machines it's been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.
It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.
Camping out for #spectacles at #snapchat https://t.co/qAkNo5X2vt pic.twitter.com/SmXAPW0EjV
— Darrellkc (@hamptonsunset) November 22, 2016
Hey @Snapchat it's cold here in line in NYC. Could we get some coffee? #socold pic.twitter.com/X0a9cdDeLL
— Catpiss_Neverclean (@catpiss_nvrcln) November 22, 2016
Related: Snap's Youthful Founders Show No Fear in Race to IPO
Of course, the line was shorter than Monday's (but the day had just begun).
The line for @Snapchat @Spectacles in NYC is 3 hours long & wraps around the block along Central Park ? ? pic.twitter.com/chUfQpqdMc
— Kevin Siskar (@TheSiskar) November 21, 2016
I spoke to three individuals who have been waiting since the early hours of the day. The first was Hugh Jackman.38° 9:03a #linedudes are 23rd thru 35th since 7:30a @Snap #spectacles line in #nyc waiting for #snapbot access for 13 @snapchat fans #cold pic.twitter.com/m265z2BOTX
— Same Ole Line Dudes (@sold_inc) November 22, 2016
Here are Chris Lyons and Ryan Edelstein.
In my opinion, @Spectacles brings another artistic/creative way for augmented reality. Head over to Snapchat ? pinotski. pic.twitter.com/qOFgKyAgGw
— Wahyu Ichwandardi (@pinot) November 22, 2016
A day with #Spectacles #snapchat #nyc #nj #commute follow me at armesteves8188 @Snapchat @Spectacles pic.twitter.com/KpUPKm7N9x
— armandesteves (@armandesteves) November 22, 2016
It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident:
Dancing with my @snapchat @Spectacles pic.twitter.com/ppGBoqutZg
— Karen X. Cheng (@karenxcheng) November 20, 2016