Uber Deepens Discounts on Its UberX Service The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Uber

UberX, the least expensive version of Uber's car services, has just gotten even cheaper.

Uber announced today that it would slash UberX prices by 15 to 34 percent in 16 of the 24 total cities where it currently is available. This includes Atlanta, Baltimore, Charlotte, Chicago, Dallas, Denver, Indianapolis, Los Angeles, Minneapolis, Nashville, Orange County, Phoenix, Sacramento, San Francisco, Seattle and Tucson.

Now, a voyage from Beverly Hills to Santa Monica might cost $26.80 by taxi, for instance, but a mere $15.83 via UberX, which utilizes hybrid vehicles rather than traditional black cars.

Related: The Outrageously Silly Argument Against Uber's Surge Pricing

This means that in some instances, UberX will be even "cheaper than the bus (with fare splitting)," writes Uber CEO Travis Kalanick in a post on the company's blog.

Uber is more reliable and economically accessible with higher quality vehicles and more accountable drivers "than any other ride," Kalanick added.

He attributes the company's ability to offer such competitive prices to "the network effects of our business. More cars and drivers mean better coverage and lower pickup times. Lower pickup times mean better economics for drivers, and thus more drivers and cars. And we want to deliver that value to our customers."

Related: Uber Incentivizes Drivers to Join by Offering Car Discounts

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

5 AI Books Top Entrepreneurs Are Reading in a Rush for 2025

Entrepreneurs must embrace AI or risk falling behind. Discover 2025's top 5 AI books to gain a competitive edge, featuring insights from "The Wolf is at the Door" and a free AI Success Kit.

Marketing

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.

Growing a Business

AI Adoption Doesn't Have to Be Daunting Anymore — Here's How to Choose the Right AI Tools For Your Small Business

As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn't have to be. Here's how to pick the best AI tools for your needs and integrate them wisely into your existing systems.