YouTube's Rumored New Music Service Gets a Name Google's YouTube appears set to take on Spotify and Pandora.

By Nina Zipkin

Following months of speculation, YouTube is reportedly getting into the music-subscription game with a new service called YouTube Music Key.

Android Police has leaked images of the new service and reports that YouTube Music Key will allow users to listen to more than 20 million tracks without ad interruptions, store their playlists offline and has an audio-only playback feature for music videos for when other tabs are open on a mobile device.

Related: Heads Up Music Lovers: YouTube to Create Streaming Music Service

It is being reported that the same time YouTube Music Key makes its debut, Google will rename Google Play All Access to Google Play Music Key to provide a more cohesive branding strategy. YouTube Music Key will offer a 30-day free trial and cost $9.99 a month, the same fee Google Play subscribers currently pay.

Music Key subscribers will reportedly get access to content exclusive to YouTube like concert footage, covers and remixes. While there is no word on when the service will go live, Google has purchased the domain name youtubemusickey.com.

Related: Universal Music Looking for Next Big YouTube Star With New Record Label

How will Music Key stack up to its competitors? It has the potential to have a leg up thanks to the existing Google Play customer base, but YouTube will be entering a crowded field that has seen a great deal of activity of late -- from Apple's buy of Beats Music and podcasting-app Swell to YouTube owner Google's acquisition of Songza.

Meanwhile, it's not just the tech giants that have entered the fray. Famed musician Neil Young has taken to Kickstarter to fund his digital music service PonoMusic and T-Mobile has teamed up with Rhapsody to create unRadio, for which subscribers can pay $4 a month. And that still leaves stalwarts like Pandora and Spotify, with valuations of $5.6 billion and $4 billion respectively.

Related: For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

Marketing

AI Made the Internet Louder Than Ever — Here's How to Use It to Cut Through the Noise and Make a Lasting Impact

The democratization of content creation means one thing: the marketplace is noisier than ever.

Business News

'Nobody Ever Gave Me Anything': More Boomers Say They're Not Transferring Wealth to Family Until They're Dead

A new survey from Charles Schwab found boomers are more hesitant to distribute their wealth than other generations.

Side Hustle

This 29-Year-Old Quit Working 12-Hour Overnight Shifts Because Her Side Hustle Brings In Up to $8,000 a Month: 'It Makes Me Happy'

Breanna Meertins picked up a fun hobby in her free time — then learned about an opportunity that would change everything.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.